This IDC MarketScape represents a vendor assessment of the worldwide AI-Enabled Adobe professional services market using the IDC MarketScape model. This excerpt is a quantitative and qualitative assessment of the characteristics that explain a vendor’s success in the marketplace and help anticipate its ascendancy. For the purposes of this analysis, IDC divided potential key measures for success into two primary categories: capabilities and strategies. This is the third time IDC MarketScape has assessed this market globally and Deloitte has been recognized as a Leader.
“We’re honored to be recognized by IDC MarketScape as a Leader in the 2026 Worldwide Adobe AI-enabled Professional Services Vendor Assessment,” says Kim Frazier, Deloitte Global Chief Commercial Officer, Adobe Alliance. “As technology reshapes customer expectations, our deep knowledge of Adobe solutions and forward deployed model help organizations respond quickly and turn new possibilities into meaningful outcomes. We’ll continue building on the strength of our alliance and the innovation of our teams to help clients realize greater value from their investments.”
The IDC MarketScape noted, “Deloitte is recognized for having strong experience design and build capabilities. It was positioned in the Leaders category of the IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment and the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment. Based on conversations with Deloitte's clients, the three main areas where clients commended Deloitte were people quality, value creation, and Adobe-specific thought leadership."
"Organizations today are looking for collaborators who can bring together creativity, technology, data, and industry insight to drive meaningful business outcomes," says Mark Lush, Deloitte Global Consulting Services Customer Offering Portfolio leader and Global Head of Deloitte Digital. “We're proud of this recognition, which I believe reflects Deloitte Digital's dedication to helping clients create exceptional customer experiences, accelerate growth, and realize the potential of AI-powered transformation."
“Adobe and Deloitte have built a strong relationship around a shared focus on customer outcomes," says Kyle Ellis, Global Vice President & General Manager, Strategic Partnership Program, Adobe. "Deloitte brings a thoughtful, practical approach to complex experience challenges, helping organizations put Adobe’s AI-powered technology to work in ways that strengthen their brands, engage customers and drive growth.”
As technology reshapes customer expectations, our deep knowledge of Adobe solutions and forward deployed model help organizations respond quickly and turn new possibilities into meaningful outcomes. We’ll continue building on the strength of our alliance and the innovation of our teams to help clients realize greater value from their investments.
- Kim Frazier, Deloitte Global Chief Commercial Officer, Adobe Alliance
IDC Disclaimer:
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.