2025 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide

The Gartner® Magic Quadrant™ for Custom Software Development Services provides a graphical competitive positioning of four types of technology providers: Leaders, Visionaries, Niche Players and Challengers, in markets where growth is high and provider differentiation is distinct. This report helps you to get quickly educated about the custom software development services market, competing technology providers and their ability to deliver on what end users require today and in the future.

For this Magic Quadrant, Gartner evaluates 20 providers in the custom software development services market. Deloitte has been recognized as a Leader in this report, positioned highest for its Ability to Execute and furthest in its Completeness of Vision. This is the fourth consecutive year that Gartner has recognized Deloitte as a Leader in this report.

Deloitte believes that this positioning is due to its extensive Generative AI capabilities and deep industry experience. By combining exceptional engineering talent with a product-focused mindset and industry-leading agentic Software Development Lifecycle (SDLC) platforms, Deloitte is creating new enterprise value for its clients. This report also has an accompanying report titled Critical Capabilities for Custom Software Development Services, Worldwide.

“We believe that Deloitte’s continued recognition as a Leader in the Gartner® Magic Quadrant™ for Custom Software Development Services is grounded in our ability to combine vision, execution and innovation,” said Faruk Muratovic, US AI & Engineering Strategy & Services leader, Deloitte Consulting LLP.  “Our commitment to AI and Generative AI—demonstrated by landmark investments in Ascend™, our delivery platform, AI Assist™ suite of SDLC automation assets, and IndustryAdvantage™ capabilities— enables us to deliver tailor-made solutions for clients across all industries and sectors.”

"We are honored by the continued recognition as a Leader by Gartner in custom software development. We see it as a reflection of the strength of our integrated capabilities across product management, design and engineering—and our relentless focus on transformative client outcomes. By continuously upskilling top talent and embedding AI in everything we do, we help organizations unlock their full potential," said Kavitha Prabhakar, US AI & Engineering leader, Deloitte Consulting LLP.

Key Links

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• Source:  Gartner Magic Quadrant for Custom Software Development Services 2025, By Jaideep Thyagarajan, Katie Gove, Ryan McKinney, Shubham Rathore, Gunjan Gupta, Published 1 December 2025. ID:G00827209

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