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Maserati collaborates with Deloitte Digital & ACNE to launch its new digital customer experience

News Release

MILAN, ITALY, 25 JULY 2022—Maserati has begun the rollout of a new digital customer experience. The redesign and build of its global, local and dealer websites is the first step in a vast and ambitious project awarded to Deloitte Digital and its creative boutique ACNE to drive the business forward and take Maserati to a leadership position in the digital space. The new experience helps to remove friction in the customer journey and showcases the quality of the brand, luxury product range and possibilities of personalisation online.

With a website that has significantly increased in traffic and serves more, prospects and customers year on year, is a vital part of the strategy to embed digital at the core of the Maserati experience.

Deloitte Digital and ACNE have combined technical know-how with creative excellence to redesign and rebuild the new website using Adobe Experience Cloud applications. The new platform helps to enhance business performance, with a range of new shopping tools, taking a step closer to a complete digital commerce experience. Whilst new rich and engaging content drives storytelling and elevates the experience and under the positioning of, ‘masters of Italian audacity’.

David Mattingly, Maserati Head of Digital says: “We are proud of the new site which represents another significant step towards embedding digital at the core in the Maserati experience. Deloitte Digital and ACNE’s ability to combine creative thinking with technology know-how has been pivotal to making this happen and marks another chapter in the successful history of collaboration between our businesses,”

“We are delighted to have extended our relationship with such a hugely iconic Italian brand which we’re fond and proud of. The new site illustrates the best of Maserati, Deloitte Digital and ACNE’s skills and ambition combined,” adds Gianluca Loparco, Deloitte Digital and ACNE Italy practice leader.

"The new is a great example of blending creative, business and technology to drive human, experience-led transformation of the Maserati business that may lead them to new growth,” says Sam Roddick, global head of Deloitte Digital.

In total, 238 websites and 18 shopping tools will be updated over the coming months, with the support of a continued release of new functionality to serve the new consumer preferences. That includes a logged-in state linked with the Maserati owner app, prospect and customer garage and augmented reality technologies to allow customers to build a closer relationship with their cars ahead of delivery and an evolutionary step allowing customers to complete their car purchase online.

The project involves a mixed discipline team in Deloitte Italy coordinated by Tom Jefferies, Deloitte Digital Director, with creative and content led by ACNE Creative Director, Emanuele Viora, experience design led by Deloitte Digital Experience Design Director, Alessandro Piana Bianco, and Adobe Experience Cloud implementation led by Sebastiano Sannino, Deloitte Digital Adobe Experience Manager Director, all in collaboration with the wider Deloitte Digital global network.

About Deloitte Digital & ACNE

Deloitte Digital combines Deloitte’s globally recognized strength in business transformation and technology implementation with the capabilities of a world-class digital agency. We can support your organization across the digital lifecycle from working to define a bold digital strategy to designing and building your online and mobile presence using agile methods that move quickly from digital concept to digital reality.

ACNE is a Deloitte Digital creative consultancy building brands by combining ART & INDUSTRY. An entrepreneurial collective of thinkers and makers; designers, writers, strategists, film directors, photographers, art directors and producers. To find out more, please get in touch