A Director in the Risk Advisory business at Deloitte Southeast Asia, Sam specialises in the “risk of AI” and the use of “AI for risk”. His work includes the development of automated risk sensing tools for the financial, government, and consumer sectors, together with the development of governance and control systems for “Trustworthy AI”. Sam’s perspective on the uses and abuses of data stem from his experiences in Advertising, Policy Economics, and Neuroscience. A keen advocate of a greater transparency and understanding of data sciences, Sam is a lecturer at Singapore Management University.