Jennifer leads the Sports Business Group’s Knowledge & Insights function where she works to give organisations and investors a competitive edge in the sports market.
She supports the team’s leadership with our go-to-market approach for some of our largest and most impactful projects. Jennifer’s primary focus involves investment opportunities across the sector, commercial analysis, and market insights. She also leads the Group’s women’s sports strategy and Deloitte’s global women’s sports research. Jennifer is the sub-editor of many of the Group’s market leading reports including the Annual Review of Football Finance and has appeared in major media outlets including the BBC, ESPN, Sky Sports, The Guardian, The New York Times, and more.