Jay Zhu is a managing director with Deloitte Consulting, leading its Medtech Commercial Strategy practice. He brings more than 16 years of consulting experience in commercial strategy and operations helping medtech and health care services companies make and implement business decisions. In recent years, Zhu has helped medtech companies transform their business models and marketing strategies. He has also worked across different sectors in the health care industry, including distributor, GPO, provider, and others, which allows him to bring and validate innovative ideas and best practices to his medtech clients to better meet customer expectations and create competitive advantage.