Chuck Appleby is editor-in-chief at Scottsdale Institute, where he has been involved in writing, communications, and the publication of thought leadership content for nearly 30 years. He has 35 years of experience in the health care industry as a journalist, writer, and media relations and marketing communications consultant. Focusing on health care and IT, he has written and consulted for some of the most prominent health care experts and visionaries in the country and a virtual who’s who of corporate health care clients.