Allison Fox

In this role, she oversees matters including omnichannel and digital transformation, product management, and marketing effectiveness in the luxury industry across the retail, hospitality and consumer goods markets.

In addition, Allison has been a consultant at Deloitte US since 2016 and has served as a leader in the North America Luxury, Jewelry and Beauty cluster since 2024. She has guided transformations for some of the world’s most iconic consumer and luxury brands, delivering revenue growth and efficiency. She also leads Deloitte’s Retail Innovation Tours, performing ongoing research and analysis to keep a close pulse on emerging trends and best-in-class customer experiences, and delivering curated tours for senior client leaders. Allison co-founded Deloitte’s Product Management community of practice, which brings together 1,200 practitioners focused on driving product centricity for clients, with services ranging from strategy through embedded product management support. She is passionate about the intersection of digital, product and customer experience and regularly shares her perspectives on luxury and retail trends, including as a contributor to “Shaping Luxury’s Future with AI” and “The Future of Fashion & Luxury.”

Prior to Deloitte, Allison spent over a decade at eBay Enterprise, where she established the agency-wide affiliate and creator practice and led the acquisition of Pepperjam (now Partnerize). She was responsible for publisher development, spanning strategy, partner relationships and platform innovation across North America, the UK, EU and Australia. Allison earned her bachelor’s degree from Villanova University and lives in New Jersey with her husband, Steve, their three children and their Cavapoo, Truffle.