Empowering NGOs to help Ukrainian refugees
The situation
The population displacement arising from the Russia-Ukraine conflict strained NGO capacity to handle and respond to calls for help. Built on Cloud, a Deloitte contact center solution helped NGOs scale their contact centers and support thousands of Ukrainians across Europe.
In a crisis, time is one of the most valuable commodities. When Russian military forces invaded Ukraine in February 2022, it triggered a mass movement of millions of men, women, and children attempting to avoid the violence and find safety elsewhere in the country and beyond its borders. Almost overnight, neighbouring nations and non-governmental organizations (NGOs) realized an urgent need to provide timely, accurate information and to support the huge influx of people, many of whom left their homes with little more than what they could carry.
With more than seven million Ukrainian refugees across Europe and millions more displaced within Ukraine, IGOs, NGOs, and governments faced a threefold challenge: they needed to provide vital information to refugees; they had to do so as fast as possible; and they had to succeed despite limited human and technology resources, relative to the size of the refugee populations.
The solution
The NGOs that sought to deliver aid to refugees learned that when a displaced person would call for help, the majority of the requests were topically similar. Ukrainians were seeking translations, accommodation, legal support, and asking common questions.
Considering how quickly the situation escalated, it was determined that a scalable contact center had to be deployed rapidly. The team at Deloitte Prague launched an effective tool within days. The cloud-based, browser-accessible Immediate Refugee Need Assistance (IRENA) solution went live using automated calling and messaging, and provided support systems for ticketing, reporting, and analytics across multiple channels (e.g., phone, browser, and mobile text applications).
IRENA’s self-service and dynamic content delivery functionality allows common issues to be addressed while the solution’s speech recognition voice Bot can receive and return vital information in a multitude of languages and dialects. If the caller’s requests cannot be addressed automatically, the caller is transferred to a human operator for more support.
This fast and efficient tool is now managing thousands of calls across many geographic areas, while it streamlines and improves the organization’s capacity to track cases for continuous support and improvement. And, because the solution is browser-accessible, human operators can work from anywhere, greatly expanding the pool of volunteers who are ready to help but unable to staff a physical call center.
A scalable solution for a range of industries, IRENA continues to help organizations support displaced people in need—and its capabilities and value are not limited to these early deployments.
A scalable solution for a range of industries, IRENA continues to help organizations support displaced people in need—and its capabilities and value are not limited to these early deployments. The success showed how combining virtual contact centers, task management systems, and automated speech recognition can enable new contact center solutions to be built from scratch or the fast upscaling of an existing contact center, all in a matter of weeks.
The critical ingredient in an abundance of options is Deloitte’s domain and subject matter expertise, which helps an organization design a solution, implement it, train the human workforce, and analyze metrics for continuous improvement. While IRENA does not require integration with existing systems, it has the capacity to do so.
Looking ahead, IRENA has valuable applications across a range of industries, including use cases such as: call management and announcements from communities and organizations during a crisis; automating interactive communication with alerts, reminders, or promotions; and helping healthcare organizations onboard patients, complete paperwork, set up appointments, and manage information securely.
The potential use cases are vast, and Deloitte and our ecosystem of partners can help develop the technology stack for today’s scalable and agile contact centers. With leading practices and out-of-the-box integration, we know how to expedite your contact center transformation and time to value.
The impact
The solution featured fast onboarding and scale on demand and quick time to value. Results include:
• 12 NGOs from 5 countries onboarded within 5 weeks
• 170 contact center volunteers equipped with the tools to help
• 24/7 support by providing answers and escalating cases even when no human operator is available
• Managing 10,000 daily calls at onset
The always evolving solution drives continuous improvement by updating scenarios and workflows in response to changing caller needs. It also functions without system integration but is API friendly and can be integrated with existing solutions. Over time, there was a dramatic increase in calls addressed with automation, saving the most challenging calls for human operators.
The capacity to scale is achieved via the cloud, which enables the ability to rapidly scale in minutes in response to increased call volumes. The low-code platform and browser accessibility allows contact center operators to dive in and focus not on the technology but on the person seeking help.
NGOs from 5 countries onboarded within 5 weeks.
contact center volunteers equipped with the tools to help.
daily calls managed at onset.
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In collaboration with:
The Organization for Aid to Refugees (OPU)
OPU was stablished in Prague, Czech Republic, in 1991. It is a non-profit, humanitarian organization registered by the Ministry of the Interior as a civil association since 28 November 1991.
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Nicolas Georlette
