At Deloitte, we continue to serve leading organisations in Denmark, including global, well-established large Danish companies, as well as small and medium-sized enterprises, public organisations, and fast-growing companies.  
 
We believe that we can best serve our clients by delivering seamless service both locally and globally. As part of a global rollout, we have implemented a new common storefront, transitioning from a five-tier to a four-tier business unit structure. This change aims to combine and integrate our services to better align with our clients’ strategic agendas and strengthen our multi-dimensional model (MDM). The transition to a four-tier business unit structure has enabled us to integrate capabilities and services across multiple fields, including technology transformation, M&A, and strategic advisory services. At the same time, we continue to invest in strengthening our market position across auditing, assurance, and tax management services. 

Deloitte is an inherently people-driven organisation, and achieving our aspirations requires having the right people and skills, along with a constant focus on learning and development. In FY25, we concentrated on strengthening collaboration by forming partnerships with educational institutions and universities across Denmark as part of our lifelong learning commitment and promise. We have launched a business PhD programme for talents at Deloitte, aimed at deepening our expertise and knowledge across selected fields in close collaboration with the academic world. This initiative is part of our ongoing focus on building our platform, 360 Develop, to ensure our talents’ continued commitment to lifelong learning. 
 
At Deloitte, we believe that our people and culture set us apart. To successfully deliver on our aim to be the #1 employer of talents, we continue to strengthen our culture. In FY25, we launched Our Promise, reaffirming a set of principles to guide our daily behaviours, rooted in our shared values. Our Promise embodies how we live our culture and provides a common language for how we interact, support each other, and continue to be curious, passionate, and caring. You can read more about lifelong learning in the Social section and about Our Promise in the Governance section. 
 
To succeed in our ambition to be #1 for clients and talents, three enablers play a central role in our strategy. Culture, brand, and ease of doing business are all critical factors that we continuously work to improve, ensuring we set ourselves up for success.  
 
Looking ahead, our focus will be on executing the Elevate Strategy, with the next steps involving further leveraging our global organisation and AI within our delivery model. From a market perspective, we will continue to expand our position across all client segments by utilising our strong capabilities and industry knowledge. This will be supported by investing in relationships and partnerships across our ecosystem, including the business community, educational institutions, and governmental bodies, to help ensure we make an impact that matters. We will also continue to build on our strong cultural foundation by embedding and integrating our shared values and promise into our daily lives.   

Over the past year, we have increased our impact and value across a broad range of technology transformation projects for public and private clients across industries and geographies. We have done this in collaboration with our global ecosystem of alliance partners, including SAP, Salesforce, ServiceNow, and AWS.  

We have built future-ready strategies, assisted with deep and complex technology transformations, secured compliant cloud integrations, and developed high-end custom solutions on top. We have utilised generative AI and other next-generation IT solutions to build capacity, enhance the ability to create coherence in complexity, and ensure regulatory compliance and cybersecurity for our clients.  
 
Highlights of the year include digital transformation projects for the government, such as the chatbot ‘Muni’, which supports 2.5 million citizens across 40 Danish municipalities by providing access to AI-powered self-service tools. Other wins include assisting NKT in consolidating three ERP systems into one unified SAP platform and taking on the role of business integrator for Carlsberg in a programme that involves migrating their current ERP and related applications to a next-generation platform, with SAP S/4HANA at its core. 
 
We were also proud to receive an impressive commendation in Computerworld’s latest image survey, where we were ranked #6 overall and top in the industry. Our high scores across several parameters, particularly in ‘Service Level’, where we were ranked #2 out of 50 companies, highlight our commitment to quality and customer service. 
 
We also initiated programmes to strengthen CIO relationships. To acknowledge the importance of the CIO role, we partnered with Computerworld and IDG to celebrate the ‘CIO of the Year’ award for the first time.  

The pursuit of sustainability continues to motivate many of our clients to make transformative decisions. They view sustainability as a way to reduce risk, strengthen resilience, and increasingly as a non-negotiable business imperative. We help them read and respond to market signals for opportunities to bring more sustainable products and solutions to the marketplace.  
 
Some clients are recalibrating their sustainability ambitions in light of more accurate data and stricter requirements from customers and investors. Others are ramping up investments in digital technology for climate resilience and refining their waste management to encourage a more circular economy.  
 
We have been supporting them in all these efforts and continue to grow our range of specialised sustainability services to help implement and manage sustainability solutions effectively. Key client projects include climate scenario analyses and transition planning, implementing ESG data management platforms and accounting frameworks, assessing water risks, testing circularity models in supply chains, reviewing human rights risks, and designing due diligence frameworks.  
 
Meanwhile, sustainability regulation is evolving rapidly. This past year, we have helped our clients navigate regulatory uncertainty, and we continue to advise C-suites and boards on how to govern, track, and report their sustainability efforts, even as operational realities change.  
 
We have also continued to help companies and investors draw decision-useful insights from their ESG data and report material information – not only when required by regulation, but also when it serves the business to be more transparent and accountable to its stakeholders.  

Despite a year marked by economic and geopolitical volatility impacting the market for mergers and acquisitions (M&A), we have successfully strengthened our brand position within this market. By securing marquee wins such as advising on the Nykredit/SparNord acquisition, the merger of Fynske Bank and Nordfyns Bank, and the sale of EWII to Norlys, alongside numerous other transactions, we remain a leading advisor in the field. A key element of Deloitte’s value proposition is our ability to support M&A activities from an end-to-end perspective, increasingly assisting our clients before, during, and after the transaction process.
 
As part of our broader M&A services, we have maintained our position as one of the leading M&A tax advisors in a challenging market. Our close relationships with large Danish multinationals and family offices, combined with our ability to deliver top-tier tax advice across all areas and on a global scale, from the initial due diligence phase through to implementation and realising synergies, have been key to our success. In a year defined by uncertainty surrounding tariffs, tax advice has become more crucial than ever. Advising Salling Group on their first acquisition outside Denmark, supporting FLSmidth in the major divestment of its cement business, and restructuring a large Danish family office are among the highlights of our M&A tax practice over the past year.
 
We believe our success in delivering value to our clients lies in our ability to combine deep industry expertise with broad global and strategic capabilities. More importantly, we operate as a cohesive team, providing expert advice and implementation support throughout the entire M&A lifecycle. The decision to integrate risk management and strategic capabilities closely with the M&A tax practice as part of our global storefront has further strengthened our ability to deliver on strategic and operational opportunities post-deal. Together with our M&A tax practice, we have solidified our position as a leading M&A tax advisor.

Audit & Assurance continued its transformational journey by accelerating the use of technology, maintaining market-leading quality, and continually adapting our delivery models to create efficiencies and new learning experiences for our people. In addition, the divestments initiated in FY24 have enabled us to further focus on top-tier and midmarket clients.  
 This year, we achieved a major milestone by being appointed auditors of the Salling Group, a significant success alongside FDM, Rekom, DESMI, Lemvigh-Müller, and many more. Additionally, we conducted audits for prominent companies such as Vestas, Genmab, Copenhagen Airport, and Novo Nordisk. We also continued our journey of digitalising the audit business through the use of AI and delivery centres, enabling us to become more holistic, trusted advisors for our clients. We work closely with our other advisory businesses, supporting our clients in their growth and transformation – whether through mergers and acquisitions, internationalisation, digitalisation, or sustainability. 

Sustainability disclosure regulations are rapidly evolving, and our clients continue to experience uncertainty around compliance requirements, primarily driven by the EU Omnibus proposals. During the year, we invested in preparing to provide assurance of sustainability information to our largest audit and assurance clients, and we will continue to meet the demand for assurance and guide our clients on how to disclose material, decision-useful sustainability information that capital markets and other stakeholders can trust. 

Looking at the future talent pool, the audit industry as a whole faces a challenge due to fewer students expressing interest in pursuing a career as auditors. To address this, we work closely with universities and industry organisations to promote the exciting career opportunities within the audit profession. We are committed to being at the forefront by integrating AI into our processes and adapting to the needs of the next generation of students. These efforts ensure we remain a preferred workplace for audit students and professionals in Denmark. 

Learning and skills development are lifelong journeys – a journey that we are committed to supporting our people in to ensure they continue to grow for the benefit of themselves, our clients, and society. Lifelong learning is deeply rooted in our leadership and culture, and this year, we have further developed our platform to support it.  

With the development of 360 Develop – Centre for Lifelong Learning – we now have a joint framework for offering personalised learning journeys, high-quality training, and supporting a 360-degree learning experience for all talents in Deloitte Denmark. Through various training programmes, we aim to equip our talents with the tools and resources needed to deliver outstanding services to our clients, live our values every day, and make a positive impact on society. 

Lifelong learning is also a mindset in which our leaders are being trained, and learning goals are now part of our people’s development plans.  

This year, we continued our efforts to improve and nurture our culture with initiatives such as ‘Engage for Change’, where leaders receive honest feedback, and the launch of ‘Our Promise’, consisting of four core promises that we give to each other, describing the behaviours we expect to see from one another. We believe these help us become more inclusive, ambitious, courageous, caring, and curious for the benefit of our clients and our people.   

Last but not least, as a leading people development organisation, we are extremely honoured and proud to remain one of the most attractive employers among business students, ranking #5 overall and at the top of the industry in the Universum survey.