Having infinite options regardless of what product or service customers are looking for, it is crucial to understand their buying habits and behavior. Customer analytics enables businesses to deliver relevant offers that attract vast majority of their customers. It consists of three main pillars – Customer Retention, Targeting & Lifetime Value.
Many companies use segmentation to better understand their customers. Unfortunately, segmentations are often difficult to make actionable. Do you know what drives your customer from low-value segments to high-value segments? Actionable Customer Segmentation provides this kind of insight.
Building data science capability is a programme for companies willing to make a strategic advantage of data science. It focuses on its appropriate use, internal engagement, talent management and technology or data administration.
Do you struggle with the quality of your customer care, with how call conversion rate translates to sales and opportunities? Do you want to understand the topics of conversation, as well as sentiments from engagements with your customers?
Dynamic pricing is a solution for automated updating of e-shop prices in real time or with a selected frequency based on an analysis of customer demand, behavioural patterns, cost events, competitor prices and other factors.
