Jose is a senior executive with depth in data strategy, technology and marketing that spans numerous sectors including retail, commercial real estate, and financial services. As a Senior Advisor to Deloitte, he helps clients modernize their marketing services, and supports private equity clients using Technology and AI for value creation, leveraging his experience as founder of his own AI powered fintech (kwidflow), and sponsor of technology venture funds. Jose has working knowledge of the challenges facing investors and entrepreneurs and has helped a number of companies looking to grow or funds executing portfolio company exits.
Before starting his own businesses, Jose served as EVP Digital & Innovation at Cadillac Fairview building the innovation practice and launching digital product development where AI was deployed to help customers navigate the mall and optimize their experience. Prior to Cadillac Fairview, Jose spent 18 years at CIBC where he launched Canada’s first Visa debit product, managed deposits & payments, and pioneered the use of segmentation analytics in driving sales and marketing campaigns as Chief Data Officer.
Jose is an avid cyclist and skiier and enjoys spending time outdoors with his family.