Consumer Engagement & Marketing as a Service

When handled effectively, data can be used to lower acquisition costs, prevent customer fatigue, optimize targeting, and more. But it’s difficult to get right—in fact, it’s one of the biggest challenges today’s marketing departments face. Often, they lack the expertise to collect, manage, and harness data in the form and context best suited to drive predictable outcomes. Even when a company has the in-house talent to do this skilled work, the team may not have the closed-loop frameworks or bandwidth to take on data centric projects of this scale.

There’s a lot to consider when working data into your process. You have to understand what data you have and ensure it’s accessible and complies with privacy laws. You need to make sure the usage scenarios are suitably designed, and your data is comprehensive enough to give you the answers you seek. The whole process can be intimidating and costly.

We can help with this. By working as an extension of your team, we can support your marketing strategies throughout the customer life cycle and manage and operate the tools you need to develop a data-centric marketing and digital strategy to shape your messaging and create the type of stickiness that drives measurably better traffic and outcomes.

With businesses working across multiple channels, you cannot afford to make critical decisions and major investments based purely on instinct. To execute successfully at scale, comprehensive marketing programs require investments across numerous areas—data, processes, decision frameworks, skilled resources, governance models, and more.
 

Then there’s the need to invest in search engine optimization, social media, email, advertising, and other tactics, all at the same time. Companies feel the pressure to target those initiatives to reach the right audiences at the right times.

We have demonstrated a successful approach and platform that can be readily custom designed to your needs based on market response and save you the in-house investments you would otherwise need.