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Sustaining growth in financial services

Protect productivity with tech & AI

Cost pressures in the financial services industry (FSI) are at an all-time high. Sustainable growth and value, without risking cost-base bounce back, demands a strategic approach to productivity — not just short-term cost cutting.

As the third-largest GDP contributor in Canada1, financial services must deliver value to clients and the economy as a whole. Most businesses, no matter the industry:

  • Borrow from banks
  • Protect people & assets with insurance
  • Buy or rent real estate
  • Invest or seek investments

But in today’s climate of endless cost pressures and geopolitical shifts, financial services businesses must prioritize productivity to grow and scale, and thus support businesses in other industries to do the same.

The answer to sustainable growth in financial services? A relentless focus on productivity. And productivity is equal parts identifying pathways to growth as it is lowering the cost to deliver.

Keep reading for our no-regrets moves in each financial services sector to embrace productivity and deliver more value to clients.

Speed up AI adoption to stay competitive in banking

In banking, relationship depth and risk acuity are irreplaceable — but they come at a steep cost. Gathering, validating, and interpreting data demands immense time and financial resources. At the same time, Canadian banks face the highest labour costs of any sector — an estimated $48 billion in 20252 — while operational expenses continue to rise, driven in part by growing regulatory compliance burdens.

Despite these rising costs, labour productivity in banking has declined by 4%3 over the last 5 years. This is a contrast to the approximate 5% gains in nonfarm private sectors and professional services. The message is clear: without transformation, banks risk falling behind. But banks that are agile — and that integrate AI, including generative and agentic AI, into their workflows — are already seeing productivity gains and, when executed strategically, long-term cost efficiencies. Leading adopters have used AI to drive speed and accuracy across operations – in areas like customer service, data analysis, and credit operations.

The no-regret move: Make bigger bets on AI

Despite the time savings, technology-driven productivity gains often come with high upfront costs. That’s why banks must anchor AI initiatives in clear, high-impact use cases — and continuously track progress to ensure returns show up not just as time efficiencies, but as strategic alignment and long-term value creation. The goal is to pursue opportunities big enough to move the needle on productivity — not incremental efforts that are too small to scale.

Here’s what a scaled, enterprise-grade AI investment looks like in banking:

Agentic AI enables orchestrated, autonomous collaboration among AI agents to manage and optimize complex workflows – a natural fit for banks' multi-step cross-functional processes.

In client service environments like contact centres, where customers expect increasingly personalized and seamless service, agentic AI assigns different agents specific tasks that collectively drive faster and smarter outcomes. One agent might analyze customer interactions in real time. Another triages calls based on client type, while others surface relevant precedent cases or pull in CRM data to personalize the resolution. This division of labour not only accelerates service but enhances the overall customer experience and drives more value for the bank.

To track impact, banks can move beyond traditional handling time metrics to more strategic indicators – such as resolution rates for priority segments and gains in customer lifetime value (CLTV).

Predictive modelling relies on accurate data and speedy analysis to deliver the most value – particularly in areas like credit, market, and operational risk. Agentic AI enables banks to generate more accurate and cost-efficient models by accelerating the ingestion, processing, and interpretation of data. For example, faster modelling can help banks detect early signs of fraud or flag risks in a credit application. It also supports better client service, as it can carry out steps for underwriting and loan approvals while integrating client data and customer service actions in the process.

On top of the day-to-day process executions, agentic AI can track outcomes over time to generate standardized audit documentation, recommend process improvements, and deliver personalized client recommendations.

Although banks must consider governance and compliance policies before implementation, the potential boost in speed and data quality will lead to shorter development cycles to drive growth faster – the right balance of efficiency and effectiveness.

With 15 and 25% of a bank’s workforce4 engaged in software development or maintenance, there’s a substantial opportunity to reduce inefficiencies, lower integration costs, and accelerate timelines.

Banks that embed AI into their software operations can experience significant productivity gains – between 20 to 40% by 20284, translating into as much as USD 1.1 million in savings per engineer. These savings come from accelerating design, coding, testing, and deployment, while minimizing rework.

The end goal is to accelerate decisions and free employees for higher-value work, which results in a change in time savings and process. Success looks like reduced process cycle time, a greater proportion of talent using AI, and value creation through quantifiable hours reinvested in high-value work.

Climate events and cost increases put profound pressures on today’s insurance businesses

Canada has seen a 406% jump in insured losses5 in the last 20 years, especially from climate-related losses like floods and wildfires in BC and hurricanes in the Maritimes. On top of that, insurance companies face rising construction costs6, licensing costs, and new rules for reporting and compliance, including climate scenario reporting requirements from Canadian regulators7.

While increased insurance premiums and less coverage have been a common response to cost pressures, a lack of transparency strains relationships with customers and breeds a “perpetual reputational crisis8” for insurance companies.

The no-regret move: Don’t just modernize your core, revolutionize it.

Today’s policyholders want smoother, faster, and effective ways to interact. But insurers continue to use 10-year legacy platforms that cloud their responses to market changes, slow their pace of business, and negatively affect customers.

Here’s what a revolutionized core looks like in an insurance practice:

Insurance underwriting, claims processing, policy management, and risk management analysis might take hours, days, or weeks, depending on the complexity of a case or policy. AI technology can digitize data access in real-time, skyrocketing productivity and save staff members hours in a workday.

Reduced average claims processing time and lower loss ratios signal a strong start. Now is the time to modernize core underwriting and claims platforms while embedding AI to maximize productivity and cost benefits. When you notice higher contract rates and policies per agent, it means your staff has translated GenAI adoption into tangible growth for your insurance business.

Data analytics can respond faster to policyholder needs with historical data that enables insurers to offer personalized recommendations and faster resolutions to inquiries and issues. Results like higher customer satisfaction scores and conversion ratios show how data and analytics bring significant benefit to the bottom line.

Faster speed-to-market for products was as a top driver for modernizing core platforms for 86% of insurers. Core modernization will allow insurers to be more flexible and responsive to market changes, which will allow them to move forward, grow, and scale. This means quicker development of new products in response to market conditions.

Today’s insurance landscape brings more complex challenges to the business than ever before. But modernizing your technology with AI, including core platforms, will bring you the benefits needed for a viable and sustainable business model in the long term.

Smart buildings can help real estate companies respond to issues in real-time

The Canadian real estate market is facing higher construction & borrowing costs9 and development taxes, which contribute to higher rent prices, more vacancies and unsold units10. But a productivity boost could be the key to retaining tenants and scaling your real estate portfolio.

As digitization appears in other products and industries, today’s tenants expect personalization and efficiency in buildings, whether for personal or commercial use. An integrated real estate platform, or smart building system, can meet those expectations. But, unfortunately, less than 1/3 of real estate companies11 use integrated solutions. Similarly, Canadian building owners lag behind their American counterparts in GenAI adoption in building operations. This is largely due to a lack of technical expertise and resistance to change.

The no-regret move: Don't wait to adopt an integrated solution

Real estate landlords must digitize and upgrade their infrastructure to deliver on the value-adds and faster responses that their tenants desire. Whether landlords implement these systems themselves or outsource to ecosystem partners, the benefits are the same. Quicker access to data from an integrated solution can deliver on more personalized services and add-ons, improve maintenance response rate, reduce vacancies, and increase overall ROI.

Here’s what you’ll accomplish with an integrated, smart building solution:

Tenants and landlords can identify and report on maintenance issues like water leaks, broken elevators, or temperature changes in real-time on an integrated platform. But an integrated solution goes beyond human input. Instead, it uses GenAI to automatically monitor water and energy activity, occupancy changes, and data trends to enable landlords to respond to setbacks confidently with a strategy backed by data. These systems can also connect landlords to nearby service responders with documented experience on a particular issue and arrange a quick response.

Integrated solutions also make it easier for landlords to conduct preventative maintenance before problems arise.

When we prioritize health and wellness in an integrated real estate solution, we see a chain reaction that drives productivity. Smart buildings can report on data like occupancy trends and maintenance issues, as well as indicators for health and wellness.  

For example, a landlord could monitor air quality across a real estate portfolio of commercial buildings and use those findings to implement health initiatives. This might look like replacing cleaning products with toxic ingredients, prioritizing paint that absorbs latent particles in the air that cause headaches. These changes improve productivity with reduced turnover and sick time from staff. On top of that, they allow your organization to be proactive and highlight data that brings meaningful value to your investors and tenants.  

When real estate companies de-silo data, they can draw lines and connections between poor performance and variables like rental pricing, maintenance activity, tenant relationships, and more. This broader access to data12 makes it possible to improve strategic decisions and scale them to multiple properties. For example, an integrated solution could record higher returns on dynamic rental pricing, or efficiencies from services like occupancy analytics and energy management for tenants. These insights make it possible to scale those high-performing strategies into a larger real estate ecosystem, not just one group of parties.

The cost of an integrated solution might not feel intuitive in a time of rising costs across the board. But the productivity wins from smart buildings speed your business’s path from small-scale property ownership to a larger portfolio.

Investment Management (IM) firms can deliver faster investor value and scale with AI

Private equity firms struggle with liquidity13 as new regulations and tariffs slow down investment choices with delayed action. Market volatility also causes investors to demand more transparency and easier access to data. As investment management businesses prepare for cost pressures, they can deliver on investor needs and speed up operations with AI and wealth tech.

The no-regret move: Unlock more value for investors (and revenue for advisors) with GenAI and wealth tech

Today’s investors continue to value low-cost funds14 during uncertain times. Similarly, they’re more open to alternative investments like infrastructure, private credit, and real estate, which urges firms to find new ways to meet rising demand to provide that access. With GenAI-enabled insights and personalization, IM firms can develop products and new fund structures that meet new preferences while maintaining higher net and gross profits.

Here’s how to recognize your firm is moving in the right direction:

Natural-language processing (NLP) can partially automate traditionally lengthy tasks like fund and security research and trade reconciliations. It also doubles as a real-time monitoring tool for market changes to equip firms with the right data to act on a strategy. Success looks like an increase in revenue per advisor, which is made possible by the freed-up time for IM advisors to focus on more high-stakes work, like relationship-building with clients and reviewing automation outputs instead of generating them.

New clients expect seamless digital experiences with onboarding, customer service, and performance data access. Centralized wealth tech can help firms save time in the sales process with consolidated client data to help with profiles and targeting. Real-time portfolio alerts can also deliver insights and advice to clients faster, improving their retention and satisfaction.

IM firms rely on clean, accurate data to inform predictive models and influence portfolio performance. Automation and machine learning15 can process alternative and historical data to speed up model development, testing, and monitoring for better quality assurance and more accurate results.

Today’s climate calls for IM firms to streamline research, sales, and distribution with AI, while using data insights to retain investors with more personalized products and service.

Protect your organization’s productivity today

Productivity isn’t just about time savings. Financial services businesses that translate productivity into time savings, strategic alignment, and value creation are the ones who will navigate market changes and evolved customer preferences with ease and come out on top with better returns, happier clients, and engaged staff members.

Let’s transform your financial services business.

  1. The Conference Board of Canada, “The Impact of Toronto’s Financial Sector,” Published July 6, 2023.
  2. Statistics Canada, “Labour Productivity and Related Measures by Business Sector Industry,” Published May 20, 2025.
  3. IBIS World, “Industries with the Highest Labour Costs in Canada,” Published 2025.
  4. Deloitte, “AI can help banks unleash a new era of software engineering productivity,” Published April 24, 2025.
  5. Insurance Business, "Rising deductibles and premiums: How climate change is reshaping Canada’s insurance industry",” Published October 24, 2024.
  6. Insurance Bureau of Canada, “How mounting cost pressures affect Canada’s personal property insurance market,” Published May 9, 2024.
  7. Deloitte, 2025 Global Insurance Outlook,” Published September 29, 2024.
  8. The Insurer from Reuters, “Insurance is in a perpetual reputational crisis – how can we break the cycle,” Published January 22, 2025.
  9. Canadian Real Estate Association, “Mixed signals in Canada’s commercial real estate market: Commercial snapshot Q3 2024,” Published January 24, 2025.
  10. The Globe and Mail, “As sales prices dive, inventory of unsold newly built Toronto-area condos grow,” Updated March 27, 2025.
  11. Deloitte Canada, “Future of real estate in Canada,” Published December 10, 2024.
  12. Deloitte Canada, “Future of real estate: Shift to phygital,” Published August 22, 2023.
  13. McCarthy Tetrault, “Private Equity Outlook 2025,” Published February 19, 2025.
  14. Deloitte US, “2025 Investment Management Outlook,” Published October 7, 2024.
  15. Deloitte US, “Managing model and AI risk in the investment management sector,” Published July 2023.

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