Objective and Challenge
Terumo Europe, a core player in medical technology and device manufacturing, set out to elevate how it engages healthcare professionals, distributors, and customers across EMEA. To support its growth across five business units, the organization embraced an opportunity to modernize and scale its digital ecosystem.
In partnership with Deloitte Digital, Terumo Europe successfully implemented Adobe Experience Manager as a centralized content management and digital asset platform for its EMEA websites, including www.terumo-europe.com and www.terumopharmaceuticalsolutions.com.
Terumo Europe’s websites are critical business assets, enabling procurement professionals to explore medical devices and providing healthcare professionals with access to technical insights. In response to evolving digital expectations, the organisation has prioritised modernising its infrastructure to enhance scalability and support innovation.
Key initiatives include improving the usability of the web content management system to enable efficient content updates and seamless user experiences, as well as strengthening integration with core business systems such as CRM and product information platforms.
These efforts support:
- faster time-to-market
- improved operational consistency
- the advancement of Terumo Europe’s digital transformation across EMEA.
The result: a more agile and scalable digital foundation enabling faster content delivery, streamlined workflows, empowered teams, enhanced user experiences, and a strong platform for sustainable growth.
Collaborative Approach and Transformation
The project brought together a diverse, cross-functional team spanning Terumo Europe's organization and the Deloitte Digital team. Business stakeholders, product owners, solution architects, developers and project managers from both organizations worked in close collaboration to design and execute the transformation.
The partnership combined Terumo Europe's vision, Deloitte's advisory and implementation expertise, and Adobe's technology platform.
The teams operated as a single, unified organization with shared ownership of the project's success. Regular communication cadences, transparent decision-making and a commitment to co-creation ensured that Terumo's business needs were deeply understood and reflected in every aspect of the solution. This collaborative foundation proved essential in navigating the complexity of coordinating across five business units while maintaining a cohesive vision for the platform.
Adobe Experience Manager fundamentally changed how Terumo Europe manages digital content:
- A centralized content and digital asset management repository eliminated manual bottlenecks and created a single source of truth.
- Teams now benefit from streamlined publishing workflows with clear approval processes, reducing friction and accelerating time-to-market.
- The well-organized asset library enables teams to easily discover and reuse approved content, improving efficiency and strengthening brand consistency across EMEA.
Watch the video to learn more about the impact of this ecosystem collaboration that has positioned Terumo Europe for sustainable growth and global scalability
Keys to Success and Impact of Adobe Experience Manager
- Technical excellence from Deloitte’s deep Adobe expertise ensured the solution was tailored to Terumo Europe’s needs.
- Transparent communication created trust and enabled rapid problem-solving.
- The mixed Terumo Europe - Deloitte team operated with agility and flexibility.
- Most importantly, Deloitte invested in building Terumo’s internal capabilities through extensive hands-on training and comprehensive documentation, ensuring long-term independence and success. The documentation was written to be AI-ready, allowing teams to leverage tools like Microsoft Copilot for instant answers.
Adobe Experience Manager delivered strategic value across multiple dimensions.
- The centralized architecture eliminated data silos and manual processes, enabling faster content delivery through Edge Delivery Services.
- Role-based workflows ensured consistency while allowing local market flexibility.
- The integrated digital asset management system created a reusable content library, reducing duplication and accelerating campaign deployment.
Today, the Terumo team is fully independent, equipped with the tools and agility to manage content with reduced external dependencies. The organization now has a future-proof solution that supports long-term digital ambitions.
Sam, Group Manager Digital Experience, Terumo Interventional Systems EMEA
Looking forward
The strong partnership with Deloitte Digital and Adobe provides a foundation for ongoing collaboration as digital ambitions evolve and has positioned Terumo Europe for continued digital innovation. With a modern, scalable platform and an empowered team, the organization is well-positioned to expand the solution to additional business units and markets. The platform provides a solid foundation for future capabilities such as lead generation, marketing automation and personalization.
About Terumo Europe and the Project
Terumo Europe is a core player in the EMEA healthcare market by providing best-in-class quality medical products and services. They are a strong actor of the Terumo Group by contributing to innovation and sustainable growth. Terumo Europe produces, distributes, markets, and sells a vast range of medical devices in five main business units.
This project was a strategic digital transformation initiative undertaken by Terumo Europe in partnership with Deloitte Digital and Adobe. The initiative implemented Adobe Experience Manager (AEM) as a centralized content management and digital asset management platform for Terumo Interventional System's EMEA website and Terumo Pharmaceutical Solutions Division's global website.
AEM combines Sites for content management with Assets for digital asset management, enabling centralized governance and distributed content creation across multiple business units and markets. Role-based workflows ensure quality and consistency, while Edge Delivery Services accelerate content delivery and support scalability. Deloitte provided strategic guidance, technical expertise and comprehensive enablement to ensure the Terumo Europe team could independently maximize the platform's potential.
