As a technologist, it is still a novel idea for Ben Wylie, Deloitte Consulting Partner that APIs have hit the radar of today’s business leaders. As the co-founder of Sixtree, Australia’s leading integration specialist that joined Deloitte to lead its platform engineering business, he never expected C-Level stakeholders to be throwing around so many technical acronyms and viewing technology as an enabler rather than a cost!
As Ben considers the API imperative tech trend for 2018, he notes that more and more of our Australian customers are transitioning towards establishing a platform business. Rather than obsessing with manufacturing customer value per se – in all its various iterations, the trend is to shift the focus to connecting value from the ecosystem to the customers who need it.
This push to mediate and orchestrate value, rather than produce product, has unquestionably disrupted many traditional industries. The protectionist walls provided by ‘bricks and mortar’ or brand assets per se, have been sidestepped by players to focus on providing engaging experiences for customers with digital expectations.
Today as we know the most famous Internet brands are organisations without traditional assets:
These organisations have built ecosystems which orchestrate the flow of value between providers and consumers. They typically were established with little or no upfront investment in the commodity itself. As the flow of value matures, organisations have understood how they both contribute to and govern their ecosystems, adding their own value and flavour. They do so in order to:
Fundamentally these agendas are fueled by providing richer value and more engaging experiences for customers
While we focus our technical eyes on the architectures pioneered by these internet giants, it makes sense for us to help curate these strategies for our traditional enterprises customers. The important thing is to understand your identity and acknowledge what makes you unique. Once we can agree on what aspects of the value chain can be commoditised, it is possible to selectively leverage 3rd party offerings and platforms to provide scaffolding for that value.
Shedding cumbersome IT obligations and impositions, lets an organisation move with agility, clarity and more energy.
API agendas have been top of mind for many Australian clients as a way to do so, and build ecosystems around core offerings. Although each engagement has its unique ambitions and constraints, it is possible to abstract some common observations across these customer journeys and point to what globally we see as an important 2018 trend.
To find out more about our global API imperative tech trend for 2018 click here