Who is purchasing (what) now
In our 2020 Digital Consumer Trends survey we looked at changes to Australians’ device purchasing habits during the first recession in the Australian economy in 30 years. In spite of the economic conditions and lockdowns, 26% of survey respondents picked up a new tech device with the biggest one-off purchases being laptops, smartphones and televisions. Fast-forward to 2021, the economic outlook has improved but rolling lockdowns have remained across the country leaving us wondering who is purchasing what now.
Unless otherwise referenced, the statistics in our 2021 Digital Consumer Trends articles are based on a survey commissioned by Deloitte Australia. It involved a representative sample of 2,000 Australians aged between 18-75 and was conducted in late July 2021, at a time when Australia's second wave of Delta cases was on the rise and restrictions were being introduced and changed every few days across NSW, VIC, QLD & SA. Numbers have been rounded for ease of comparison.
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[i] UK DCT report 2020 and 2021
[ii] Italy DCT report 2021
[iii] Japan DCT report 2021