The automotive industry globally has experienced rapid change and progression over the past decade. This rate of disruption is showing no signs of slowing down amid the backdrop of factors such as COVID-19, global trade tensions and rising demand for electric vehicles.
In the face of this challenging operating environment, we are likely to see an increased focus on driving efficiency gains and cost base restructuring. While this will help, OEMs and dealers all over the world are missing out on one of the greatest sources of competitive advantage available to them – diversity in the workforce.
Despite accounting for 47% of the total workforce, women make up only 11% of OEM Executives, 24% of total OEM staff and 18% of dealership employees globally1.
In order to survive, and ultimately thrive, improving the representation of women across all levels has to become a non-negotiable priority for OEMs and Dealers across the world.
It starts with recruitment, then retention. Our study highlights that currently, 40% of women in the automotive industry say they would choose to work in a different industry if they were to start their career again1.
Here are 3 considerations to boost the retention of women at both a Dealership and OEM level.