2026 Dealership Benchmarks
To support dealers in these changing times, we are delighted to present our 2026 Dealership Benchmarks for the Australian and New Zealand car market.
Following a record-volume year in the 2025 Australian new vehicle market, characterised by heightened brand competition, continued margin compression, and persistent cost pressures, we’ve analysed the data and refined our framework of performance metrics to help dealers build a sustainable, long-term business in an increasingly competitive environment.
In the 12 months leading up to the benchmark period, more than 2,000 Australian dealers uploaded data to the ProfitFocus™ system. This data is the starting point for these benchmarks, while the actual results of the top 30% of dealers in each key department – new, used, parts, service, and finance and insurance – as well as the top performers overall, form the reference point.
This ensures the benchmarks are always tied to actual performance levels that are achievable in the prevailing market. We then review this raw data in light of industry trends and long-held best practices to derive a set of benchmarks.
The benchmarks are split into two market categories – Volume and Luxury – to reflect the most common business models among dealers. While these models are intrinsically impacted by the brands dealers carry, the benchmarks are not a commentary on the positioning or esteem of those brands.
Discover more in the full report, and please reach out to our Deloitte team if you’d like to discuss the findings.
Previous years report:
