Don’t miss out on value-generating opportunities anymore; choose ProfitFocus™. ProfitFocus™ is a web-based platform with the ability to visualise critical dealer performance metrics and generate improvement insights, brought to life by specialist support from Deloitte’s automotive advisory team.
Comprehensive understanding of actual and comparative performance, enabling targeted actions to enhance competitiveness.
Specialist industry teams to support the identification and execution of actionable plans and activities.
Adapt and align strategies to stay ahead in a rapidly evolving automotive landscape, by analysing industry comparisons and performance data to identify emerging trends and market shifts.
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Robust security measures to protect sensitive dealership data, thereby protecting the confidentiality and integrity of information.
Leverage advanced data visualisation techniques to easily interpret and analyse data, gaining a comprehensive understanding of your performance metrics.
Capitalise on historical and diverse data sets to gain valuable insights and a holistic view into dealership progress.
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Discover a sharper picture of your dealership or dealer network
One of the hallmarks of best-practice dealerships is the ability to fine tune the business to what’s happening in the market – it’s like adjusting your driving to the conditions on the road. This agility sets apart the benchmark dealers in the industry.
Visibility across your dealership or dealer network is essential to manage performance and track how your operations are performing against defined goals. The ProfitFocus™ philosophy is to help you generate data-driven insights supported by an expert team of automotive industry specialists so that you can fine tune the performance of your business.
Dealers will directly input raw data into ProfitFocus’s easy-to-use online platform. ProfitFocus™ will then generate performance dashboards and reporting for your business to use daily.
You can rely on this data to objectively assess your operations and discover opportunities by monitoring and measuring performance against key consolidated industry benchmarks and metrics. No other platform has the benchmarking capability of ProfitFocus™, first in the Australian market, and now represents over 1,8500 dealers across Australia and New Zealand.
Our ProfitFocus™ team has extensive experience working with dealers, distributors, and manufacturers across Australia, New Zealand and Asia. We can help you to dig deeper into the data and interpret the insights generated to uncover opportunities and improve performance.
Easy for Dealers
ProfitFocus™ offers dealers a superior experience including local technical and onboarding support, a simple upload process for their data and easy-to-read self-service dynamic dashboards and reports.
Dealers can also consider leveraging the features of ProfitFocus™ as part of their pursuit for sustainable growth and profitability. They are also invited to annual industry overviews, quarterly franchise network reviews and can request facilitated workshops designed to foster strategic thinking and share better practices.
Speak to us today and discover how we can help you monitor your performance.
Benchmarking Industry comparisonUnparalleled industry benchmarking capability offers the ability to track and analyse dealership performance against industry peers, better practices and current trends using information consistent with all other dealers in the platform.
Local Support ServicesEducate and onboard both franchise and dealer personnel to help them decipher dealership and market data for improved recognition of the fundamental drivers impacting dealership performance.
Profitability and Performance ReportingDelivers dealer-level reports covering finance, operations, industry insights and performance optimisation across the OEM network, highlighting profitability, opportunities, and risks.
Auto-Upload ProcessCrucial dealership-level data captured via an easy and time-saving Auto-Upload process thereby providing confidence in extracting accurate and timely insights.
How does it work?
1) Data Upload: ProfitFocus™ lets dealers upload financial, non-financial, operational, and third-party information directly from data management systems via auto-upload. Standardisation of dealer data enables the generation of aggregate and comparative data.
2) Benchmarking: ProfitFocus™ compares this information against the local, regional, and global automotive network, peers, and industry. Customised reports include industry insights, franchise insights, dealer insights and performance tuning reports. The comparison data and Deloitte’s automotive specialist expertise can help you to uncover opportunities to improve performance and long-term sustainable dealership network profitability.
During COVID-19, the automotive market experienced constrained vehicle supply, resulting in high new car gross margins, and delivering upwards of 5% bottom line net profit percentage of sales for the ‘average’ dealer, making the average dealer approximately ten times more profitable than the years before the pandemic.
The industry is now coming off three outstanding years with the market starting to turn and show signs of returning to pre-pandemic conditions, i.e., the average dealer in 2019 made 0.6% bottom-line net profit as a percentage of total top-line revenue.
A multi-franchised, privately owned dealership operation and a long-term client of ProfitFocus™, sought a solution to stabilise the business and drive long-term resilience to external market, customer and competitor activity by effectively managing relevant financial levers, focusing on optimising operational performance, managing cost structures, and understanding what top-performing dealers were delivering.
The dealership team and management utilised ProfitFocus's self-service dynamic dashboards to analyse historical and current market data to identify core drivers of profitability during COVID-19 versus today and ran various scenarios of future market conditions.
Industry benchmarking enabled the dealership operations executive team to track performance versus the market by segment and region to understand whether movements in their performance were market-driven or down to internal strategy and operational performance.
ProfitFocus's twenty-five years of dealer and industry performance data from across 1,800 dealerships pinpointed where the ‘pinch-points’ of the business operations were, and where time and energy should be spent to optimise.
With a clear understanding of critical profitability drivers, the dealership engaged the Deloitte Motor Industry Services advisory team to build an organisation-wide action plan to navigate the evolving market environment.
In 2023, the dealership operation, in collaboration with ProfitFocus™ and the Deloitte Motor Industry Services team, confidently and efficiently:
Grew retail service revenue by 20%, unlocking additional potential within their Prime Marketing Area (PMA).
Increased service efficiency metrics from 85% to 98%.
Reduced service lead times from three weeks down to one week.
Achieved a new profitability benchmark in the service department - up by 10%.
A few words from our Partner
“Focus leads to clarity, clarity leads to action, and action leads to results…”
Lee Peters, Deloitte Motor Industry Services Partner