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Big Data

The potential of big data is immense. Remove constraints on the size, type, source and complexity of useful data, and businesses can ask bolder questions. Technology limitations that once required sampling or relied on assumptions to simplify high-density data sets have fallen to the march of technology. Long processing times and dependencies on batch feeds are being replaced by on-demand results and near real-time visibility. Processing becomes focused on flows vs. stocks of data. External and unstructured data have moved from indecipherable black boxes to sources rich with insight. Web logs, social media streams, RFID and other sensor data, click-streams and a host of other sources can be used for practical business advantage. This transformation changes the questions that can be asked, but it also requires new tools and techniques to get to the answers.

Featured insights

Should big data drive big decisions?
This year, many companies are taking on big data – ramping up tools and technologies to find signals and insight in unstructured, often external, and generally messy data. While big data may be ready for business, are business leaders ready for big data?   
Big data demystified:  Using unstructured data for competitive advantage
Discover how Big Data can be a critical element to supporting an adaptive, customer-centric organization.
Big data becomes a big deal
In TMT prediction 2012, Deloitte predicts that in 2012, “big data” will likely experience accelerating growth and market penetration.
Big data goes to work
The competition between big data and traditional enterprise data is over: they both win.


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