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Generative AI: Australia update

Deloitte Access Economics & AI Institute report


Expanding from the previous edition of the Generation AI: Ready or not report released in 2023, this report was co-developed by Deloitte Access Economics and the Deloitte AI Institute to provide insights for Australian C-suite executives on generative artificial intelligence (GenAI) and its increasing popularity with university students and employees. The report findings are based on a survey of more than 11,900 Asia Pacific residents, including nearly 1,300 Australian students and employees.

GenAI continues to transform of work and study in Australia. Applications like ChatGPT, Midjourney, and GitHub Copilot continue to grow in capabilities and are being joined by the likes of Gemini and Claude. In the past 12 months, we find that GenAI use in Australian workplaces has increased from 32% to 38% of all employees. This 20% increase in GenAI usage in less than a year represents a significant jump in usage on top of already fast adoption.

In the past 12 months, the percentage of Australian employees who agree GenAI will have as big an impact on business as the internet had has increased from 46% to 63%. Similarly, the percentage who believe GenAI will enhance social outcomes – such as, access to training, education, and healthcare – has increased by 24%.

Expectations of the economic and social impact of GenAI are rising

Australians are also increasingly expecting GenAI to generate significant economic and social change

Read the report to explore what Australian businesses should action as three ‘no regret’ moves that business leaders and employees need to strategically think about and proactively respond to in the rapidly changing environment.

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