If they were to invent your job today, would they still call it “Chief Financial Officer”? What about “Chief Figure-It-All-Out Officer”? Dollars and cents are still your concern. But in today’s “VUCA” environment (volatility, uncertainty, complexity, and ambiguity), you face headwinds your predecessors may have never imagined.

Today’s CFO sits at the crossroads of the organisation, not only accounting for the investments it makes but steering them as well. Other functions have their own responsibilities for growth, but it’s the CFO who generally brings the risk-balanced, capital-shaped perspective it can take to push through uncertainty, avoid paralysis, and find ways forward in the moment.

If one part of the CFO’s growing role tends to stand out from the rest, it’s enterprise value creation. Before, you likely measured it. Now, it could be up to you to drive it.