Deloitte’s VPOP is a bespoke innovation platform that leverages discrete, choice-based conjoint analysis to enable clients to insightfully adapt their product & price strategies and stay ahead of their competition. VPOP enables clients to optimise revenue and GTM expenditure by reaching the right customer with the right product at the right price.
VPOP is a tool that quantifies customer choice, preferences and price elasticity by simulating a realistic purchasing environment. It enables clients to run risk-free pricing and product scenario tests in order to optimise revenue.
There are four steps in the implementation process.
1. Conduct workshops to Customise VPOP
2. Conduct market research
3. Run analytics
4. Insights and Recommendations