Simon has more than 10 years’ of experience as an economist and scholar of emerging markets. He has spent the majority of his career in Africa, working on projects spanning a range of geographies and industries. Simon has conducted quantitative and qualitative research in various sectors including banking, telecommunication, retail, mining, oil & gas, insurance and consumer goods. He has delivered on in-market projects across four continents in countries including Botswana, China, Equatorial Guinea, Ethiopia, Gabon, Germany, Ghana, Mauritius, Nigeria, Russia, Singapore, South Africa, Tanzania, United States and Zambia.