In the coming year, media & entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. Our 2022 M&E outlook explores five attention-grabbing trends that we think will have the broadest impact across the industry.
Riding a wave of opportunity
In 2021, the media and entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media and entertainment at home, while often avoiding larger in-person events. Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.
On the cusp of 2022, the broader socioeconomic dynamics animating the modern age appear to be converging with technology and amplifying change. This is driving more innovation and competition but is also putting pressure on business models to keep up with changing behaviors. The media and entertainment industry, embedded in the business of imagination, is riding a wave of tremendous opportunity amid the turbulence that attends times of significant change like the one we’re in.
In this year’s media & entertainment outlook, we examine five areas we believe will touch the most people and grab the most attention:
Download the full report to learn more about the impacts of media and entertainment industry trends, key actions to take, and critical questions to ask.