State of the US consumer: May 2025
Consumers reshuffle spending budgets as financial well-being takes another hit
Article
•
3-min read
•
30 May 2025
•
Deloitte Center for Consumer Industry | Deloitte Center for Global Economic Research
Key insights about US consumers from Deloitte’s ConsumerSignals
- Down six points, Deloitte’s financial well-being index saw its strongest monthly drop since 2023 a month ago in April (figure 1).
- Higher price expectations are holding their uptrend. Three in 4 respondents expect higher grocery prices next month (figure 2).
- Monthly spending intentions for nondiscretionary categories and savings remain on a gradual, long-term uptrend, while discretionary categories continue to weaken (figures 3).
- Rising year on year, spending intentions for leisure travel remain strong, despite respondents saying they’re spending more on housing and groceries (figure 4).
BY
Stephen Rogers
United States
Visit the Deloitte Consumer Industry Center
Access more insights for the automotive, consumer products, food, retail, wholesale and distribution, airlines and hospitality, and transportation sectors.
Visit the Deloitte Global Economics Research Center
Access more economic insights and analyses.