State of the US consumer: May 2025
Consumers reshuffle spending budgets as financial well-being takes another hit
Article
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3-min read
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30 May 2025
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Deloitte Center for Consumer Industry | Deloitte Center for Global Economic Research
Key insights about US consumers from Deloitte’s ConsumerSignals
- Down six points, Deloitte’s financial well-being index saw its strongest monthly drop since 2023 a month ago in April (figure 1).
- Higher price expectations are holding their uptrend. Three in 4 respondents expect higher grocery prices next month (figure 2).
- Monthly spending intentions for nondiscretionary categories and savings remain on a gradual, long-term uptrend, while discretionary categories continue to weaken (figures 3).
- Rising year on year, spending intentions for leisure travel remain strong, despite respondents saying they’re spending more on housing and groceries (figure 4).
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BY
Stephen Rogers
United States
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