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18 August 2025

Generative AI in enterprise software: Don't expect a revenue boom just yet

Enterprise software buyers expect gen AI features, but they don't tend to be willing to pay for them

Almost every enterprise software company is likely to embed generative artificial intelligence in at least some of its existing products, potentially in ways that will go unnoticed by users. But it remains to be seen whether these enhancements can be monetized and, if so, how much revenue they could generate. An analysis from the Deloitte Center for Technology, Media and Telecommunications projects that prospects for revenue growth are modest at best in the short term.

Find out more at Generative AI and enterprise software: What’s the revenue uplift potential?

Acknowledgments

Cover image by: Manya Kuzemchenko

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