Video
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28 July 2025

US consumers increasingly don't trust AI-generated health info

Increasing consumer trust may be crucial to help fully harness the transformative technology’s potential in health care

In a survey of more than 1,000 US consumers from the Deloitte Center for Health Solutions, 30% said they don’t trust health information from generative AI. That’s up 7 percentage points from the previous survey. To ramp up trust, health care organizations may need to develop dedicated tools and increase transparency around how the technology is used.

Read the full report: Building and maintaining health care consumers’ trust in generative AI

Acknowledgments

Cover image by: Molly Piersol

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