Interactive
25 March 2025

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Digital Media Monitor

Based on data from Digital Media Trends, Deloitte’s Digital Media Monitor provides a longitudinal view of US consumers’ engagement and spending on media and entertainment products, services, and subscriptions. We explore the breadth of subscriptions and services consumers use (like streaming video, cable or satellite TV, gaming, and music), their behaviors around streaming video on-demand (SVOD) cancellations—which we call “churn”—spending considerations for in-home entertainment, and their preferences for types of media.

Digital Media Trends has continuously evolved to meet the changing technologies, trends and consumer behaviors in the media and entertainment (M&E) industry. Every six months, the Center for Technology, Media & Telecommunications surveys a Census representative cohort of US consumers aged 14 and older, to keep an eye on the changes in the M&E industry in American households.

Entertainment subscriptions

Consumers have myriad media and entertainment services and subscriptions to choose from, all vying for their time, attention, and money.

Explore consumer subscriptions

Paid streaming video churn

Streaming video services have long battled consumer churn (the percentage of consumers who have cancelled an SVOD service). As consumers get savvier, we also track “churn and return” (the percentage of consumers who have cancelled a paid SVOD service and then later returned to that same service).

Explore SVOD churn

Media & entertainment spending

Faced with rising living expenses and tighter budgets, cost-conscious consumers may see entertainment subscriptions (like streaming video, music, and gaming services) as discretionary.

Explore M&E spend

Shifting video preferences

Some consumers increasingly favor social media videos over content on traditional streaming video services. As a result, SVOD services may face new challenges.

Explore shifting video preferences

Table of contents

Explore consumer subscriptions Explore SVOD churn Explore M&E spend Explore shifting video preferences Related content Continue the conversation

Entertainment subscriptions

Consumers have a range of media and entertainment (M&E) services and subscriptions to choose from—including streaming video, cable or satellite TV, gaming, and music—accessible with the tap of a finger. Many M&E services are growing in popularity, while others are waning, and there are often significant demographic differences in the users of these services and subscriptions. Explore recent trends in media and entertainment subscriptions below.

Share of consumers with different types of media and entertainment subscriptions

KEY TAKEAWAY

90% of US consumers have at least one paid streaming video on-demand service in the home, according to the March 2025 Digital Media Trends report, with the average household paying for four services.

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Methodology Note

All subscription share figures are based on all US consumers surveyed, except for the figures presented for ad-supported streaming video on-demand (AVOD) services, which are based on a smaller subset of US consumers who subscribe to paid SVOD services.

Dive Deeper

2025 Digital Media Trends

ARTICLE 14-MIN READ

Re-evaluating direct-to-consumer: The shift towards video aggregators

ARTICLE 9-MIN READ

Media & entertainment spending

As the cost of everyday essentials like food and housing rise, many consumers are re-evaluating their budgets and cutting back on non-essential expenditures. At the same time, prices for media and entertainment services continue to climb. Subscriptions for discretionary entertainment services (like paid streaming video, music, and gaming services, and cable or satellite TV) may be impacted, as individuals prioritize their spending by reducing or eliminating these subscriptions.

Financial concerns impact spending on media and entertainment services

KEY TAKEAWAY

Thirty-five percent of consumers say they are cutting back on entertainment subscriptions because of financial concerns, according to our March 2025 data report. But this figure is highest among younger consumers who often subscribe to the most M&E services.

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Age: All

Generation: All

Methodology Note

Figures here show respondents who said they "strongly agree" or "somewhat agree" with the statement above.

Dive Deeper

2025 Digital Media Trends

ARTICLE 14-MIN READ

Streaming video at a crossroads: Redesign yesterday’s models or reinvent for tomorrow?

ARTICLE 7-MIN READ

‘Funflation’—and live event hype—goes up against more cost-conscious consumers

ARTICLE 8-MIN READ

Shifting video preferences

Social media content is competing with traditional video content for consumer’s time and attention. Given an endless stream of personalized content at no cost and at their fingertips, consumers may increasingly prefer watching social videos as an alternative to streaming video.

Percentage of consumers who prefer social media to streaming video services

KEY TAKEAWAY

As of the March 2025 reporting, nearly 50% of Gen Zs and 36% of millennials say they prefer watching videos on social media more than videos on streaming video services.

Filters

Choose data to filter

SELECTED FILTERS

Age: All

Generation: All

Methodology Note

Figures here show respondents who said they "strongly agree" or "somewhat agree" with the statement above.

Dive Deeper

Social media and creators drive viewers to TV shows, movies, and games

ARTICLE 6-MIN READ

2024 Media and Entertainment Outlook: User-generated content

PDF 10-MIN READ

Related content

2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment

2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment

While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.

ARTICLE 5-MIN READ
article title

2024 Digital Media Trends

Media and entertainment companies should be thinking more about the world ahead than the one they’re being forced to leave behind.

INTERACTIVE 5-MIN READ
‘Funflation’—and live event hype—goes up against more cost-conscious consumers

‘Funflation’—and live event hype—goes up against more cost-conscious consumers

Rising entertainment costs are often a concern for consumers, but hybrid experiences, and fandoms, may present a path to growing monetization.

ARTICLE 8-MIN READ

Continue the conversation

The Deloitte Center for Technology, Media & Telecommunications conducts research and develops insights to help business leaders see their options more clearly. The center can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving TMT landscape.

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Jeff Loucks

Executive director
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Jana Arbanas

Principal | Deloitte Risk & Financial Advisory
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Doug Van Dyke

Vice Chair and US Telecom, Media & Entertainment Sector leader
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China Widener

Research leader
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Kevin Westcott

Technology Media & Telecom leader