From tighter wallets to tech tools: Insights from Deloitte’s 2025 Back-to-School Survey
How are families navigating back-to-school shopping in 2025? Deloitte retail strategy leader Brian McCarthy shares highlights from a survey of 1,200 parents
How are families navigating higher prices and economic uncertainty as they approach back-to-school shopping in 2025? Brian McCarthy, retail strategy leader at Deloitte Consulting LLP, shares key insights from Deloitte’s 2025 Back-to-School Survey.
Overall, the survey of 1,200 parents shows many families are approaching their back-to-school budgets with some caution, reflecting broader concerns about the economy and household budgets. Many are also turning to technology, using gen AI tools and social media to find the best deals and streamline their shopping experience. Retailers that focus on delivering value have a significant opportunity to connect with families who are shopping more carefully this year.
Watch the video to learn more.
Cover image by: Manya Kuzemchenko
Visit the Deloitte Consumer Industry Center
Access more insights for the automotive, consumer products, food, retail, wholesale and distribution, airlines and hospitality, and transportation sectors.