The media industry has changed profoundly over the last decade with a revolution in how content is produced, distributed, and monetised.

2022 has seen two of the greatest agents of change – streaming platforms and social networks – reassess their core business models, with corresponding effects on most media sectors. And all against the backdrop of global political turbulence, high inflation and rising interest rates.

This report highlights 5 industry trends and draw out the ways in which they are shaping media deal making.