Women’s Super League Clubs

Women's Super League clubs' revenue

For the second consecutive season, all 12 clubs reported revenue exceeding £1m.

In 2024/25, WSL clubs generated revenue of £90m, a 39% (£25m) increase on the prior season (£65m). The top four revenue-generating clubs accounted for 71% of total WSL clubs' revenue, up from 66% in 2023/24.

Commercial revenue remained a key growth driver across the league, increasing by £15m to £41m in 2024/25. Chelsea (£16m) contributed 40% of this total, with five other clubs also reporting commercial revenue exceeding £1m.

Matchday revenue grew to £14m in 2024/25; however, this 16% (£2m) uplift marked a slowing of the growth recorded in the prior season. Arsenal (£5.9m), Chelsea (£3m), Manchester City (£2m), and Manchester United (£1.2m) each reported matchday revenues above £1m and collectively generated 85% of WSL clubs’ total matchday revenue.

Broadcast revenue increased 11% to £11m in 2024/25 to account for 13% of total revenue. Chelsea’s on-pitch dominance culminated in the highest broadcast revenue in the league (£2.3m), after winning the league, FA Cup and League Cup, as well as reaching the UEFA Champions League Semi-Finals.

Five WSL clubs reported group income, a mechanism through which the wider organisation funds their women’s football activities, including revenue attributable to the women's club from club-wide commercial agreements and contributions from the men's club. Group income collectively represented 27% (£23.9m) of WSL clubs’ total revenue, and more than 50% of club revenue in three instances (Arsenal, Aston Villa, and Everton).

Future outlook

The 2024/25 season saw the Women’s Super League begin operating independently from the FA under the newly formed WSL Football, which oversees both the WSL and WSL2.

The transition established a new governance structure and paved the way for future developments, including an expansion of the WSL from 12 to 14 teams, planned for the upcoming 2026/27 season.

This shift comes at a pivotal moment for the WSL, as revenue growth continues alongside heightened discussions on financial sustainability, competitive balance, and long-term fan engagement. As the league evolves, the focus is continuing to move towards building a more commercially resilient model.

WSL Football’s ability to attract innovative commercial partners, such as with organisations including AirBnB and Sportable, reflects an increase in the marketability of the women’s game. At the same time, new ownership models such as the Player Investor Collective, which is reportedly actively pursuing acquisitions in the UK, are opening the door to athlete-led investment. This progress, however, is not evenly distributed across the ecosystem – WSL2 club Durham Women FC’s recent warning that they may cease operations without urgent investment underscores the growing difficulty for clubs, and especially independent ones, to keep pace with rising standards and requirements.

This divergence points to a critical juncture for the league. Whilst revenues, visibility and commercial partnerships continue to grow, challenges remain in translating that momentum into consistent matchday attendances and delivering the fan experience required to sustain long-term growth.