Jumping into a pool with the kids on Saturday morning, kicking a ball in the park with your mates on a Sunday afternoon, going for a neighbourhood run on a Thursday evening. We’re a nation of sports lovers who want to take part. We don’t do it for glory, we do it for the love of it.
Team GB and ParalympicsGB want to build on our passion for sport and grow it. Because the spirit of the Games is bigger than an individual athlete, and more valuable than a medal. It’s about a future where everyone can thrive, everyone is invited, and anything is possible.
Welcome to Mindscape
Together with Team GB and ParalympicsGB we launched a digital experience called Mindscape to take people inside the minds of athletes to help understand what it really takes to be a champion, on and off the field of play.
We often think it’s about winning. The medal. The record. The recognition. But we know it’s about much more than that. It’s about acceptance, resilience, changing attitudes, inclusion, and allyship.
Come and explore what it takes to perform at your best with Team GB, from the initial inspiration and hard work to the sacrifice and acute feelings of success… or failure. And the impact on your physical, mental, and emotional wellbeing.
Or discover what it means to be a ParalympicsGB athlete and a disabled person in Great Britain today, from competing on the world stage at the Paralympic Games, to the barriers faced in every-day life.
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Video:
Welcome to Mindscape
Podcast
Every four years, Olympians and Paralympians come together from around the world and compete on the biggest stage. What we don’t often see is what it took to get there. The hard work. The training. The setbacks. Those who helped. So, what can we learn from those who have been there and done it? And what can we take away from it into our everyday lives and work? In this episode, we’re speaking to not one but two champions: Hannah Cockroft OBE and Nile Wilson.
Register
Get Set to be a Digital Champion is a programme which combines the knowledge of Team GB, ParalympicsGB and Deloitte to empower young people aged 13–16 to champion positive, healthy and inclusive digital experiences. Click below if you’d like to take part or interested in sharing with others.
Video
From South Derbyshire Boxing Club to Bronze medal-winner at the Tokyo 2020 Olympic Games, Frazer Clarke discusses finding his thing, working hard and changing his life through boxing. You don’t know what you can achieve until you step into the ring.
Digital Anthropologist. Tech Strategy Alchemist. Talent Space Maker. Next Gen Collaborator. Lisa is a Partner and Infinite Delivery™ Practice Lead for Deloitte, who spends her time by helping her clients imagine, deliver, and run “infinite delivery™” ways of working operating models by leading and developing consumer digital product and platform delivery teams globally. She partners alongside and advises the modern economy chief information officer , executing the CEO’s strategies on how to align their digital portfolio investments market mission outcomes. Through the channel of enterprise agility digital transformations, Lisa also advises CEOs and Boards of Directors on how to execute enterprise strategy that accelerates value to customers and consumers faster than ever before Lisa is Deloitte’s partner sponsor for inclusion for the Consulting Business, where she is leading a DE&I agenda at scale with a focus on Intentional Inclusion by Design, Equality is not Equity and Diverse Intersectionality. Lisa also is a member of the Ethnicity Council and spends time supporting Deloitte’s partnership with Blueprint for All and the Prince's Trust.
Will Yarker is a partner within the Business Operations team of Consulting. He represents Consulting on the Deloitte Private executive team and focuses on bringing the multi-disciplinary model to life for our privately-owned clients. In addition to his Deloitte Private role, Will focuses on delivering complex business transformation programmes across private sector clients, primarily focusing on the Technology, Media and Telecoms sector where he has over 20 years’ experience. He delivers technology-led change programmes which encompass real business change across the clients’ entire operating models making a tangible difference to the clients’ customers and colleagues. Will read Classics at the University of Oxford and spends his non-work time with his wife and three children when he is not pounding the streets of South London.
As Digital Transformation Partner to both Team GB and ParalympicsGB and we’ve been delivering projects that are helping them stay relevant with their customers and stakeholders, and to help use their platforms for good.
We’ve put in new technology, installed systems, upskilled staff, and helped implement new ways to capture, connect, and retain fans. First helping the organisations understand how digital can help achieve their strategic aims and deliver on their purpose, before setting out the pathway to deliver on this vision.
As a result, Team GB and ParalympicsGB now not only better understand who their audiences are, but have better ways to access their fanbase and stakeholders, with the ability to personalise communications, all helping to grow and activate their communities inside and outside of Games time.
We’ve already seen a significant enhancement in engagement across communications., helped Team GB to rebuild their database (growth of 190% and counting in under six months), and seen ParalympicsGB to grow and activate their community of fans and athletes.
We’ve been working as an official partner to Team GB for 15 years, from the monumental spectacle of London 2012, through to Rio 2016, and the delayed Tokyo 2020, we’re proud to be part of the BOA’s transformational journey.
Together we’ve seen significant changes, not just to Team GB’s performance in the medal table, but to the organisation as a whole, and you – the everyday athletes who are finding their own extraordinary.
A video on our decade-old partnership with the British Olympic Association (BOA) and Team GB.
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