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The Earthshot Prize

Supporting and scaling innovations with the potential to repair our planet.


The Earthshot Prize is designed to find and grow the solutions that will repair our planet this decade.

We’re proud to be at the heart of the movement it’s started – supporting the Prize in identifying solutions to the planet’s most pressing problems, bringing businesses and innovators together at the first Finalist Forum and supporting winners and finalists to scale their ideas.



On July 20, 1969, the first lunar landing changed the future. Half a century later, the concept of the ‘moonshot’ as an era-defining challenge lives on. This time, the shot we’re taking is closer to home.

In 2021, Earthshot Prize founder and president Prince William, backed by a council of influential environmental champions including Sir David Attenborough, launched the most prestigious global environment prize in history.

When Sir David Attenborough sat down with Prince William

Read transcript


Sir David Attenborough: How would you describe The Earthshot Prize?

Prince William: The Earthshot Prize, David, is the most prestigious global environmental prize there's ever been and the plan is to really galvanize and bring together the best minds, the best possible solutions, to fixing and tackling some of the world's greatest environmental challenges. So we've got five Earthshots for every year for the next 10 years: they are reviving oceans, restoring and protecting nature, fixing the climate, clean air and a waste-free world.

Sir David Attenborough: So in 10 years there will have been 50 different ideas that are out there doing things to the planet?

Prince William: It's a hugely ambitious target but I do think that positivity and finding ways through this is better than saying you know it's all doom and gloom, we're all gonna perish. I think I think we've got to harness our ingenuity and our ability to invent some of this out.

Sir David Attenborough: It's a marvelous idea. Nobody seems to have thought of it before. What put it in your mind?

Prince William: We've reached a tipping point with Earth. Over the next 10 years there's a real decade of change and if we don't get our act together over the next 10 years, by 2030 it's too late. So for me it felt like a really important moment where it was really the future of humankind in the balance. I think I felt responsibility that I should be involved in that and I felt what could we do to add and progress this issue further for everyone's benefits?

Sir David Attenborough: Well in many ways this is a family tradition isn't it? I mean I remember it was your grandfather wasn't it who was a one of the founding figures of the World Wildlife Fund? You had to know what you were doing if you sat in the commission with your grandfather, I don't mind telling you. I absolutely knew.

Prince William: I knew David! I still know today you have to know your detail. I think with the family you get that generational hand on and I think I've really picked up on the fact that my grandfather started caring a long time ago about the natural world, my father's spoken a lot and cares a lot about the environment. So I feel this is the right moment to sort of push this prize as best we can to kind of really help tackle and cement all the work they've done over the years.

Sir David Attenborough: The thing that strikes me is that time is short. I am well aware in my travels and the environment, so I've seen problems that are right now and they are building. I mean we really have to be getting onto our onto it as fast as we can do we not?

Prince William: This next 10 years is the critical decade of change. We have to have made huge strides in repairing the planet before 2030 otherwise irreversible change and that tipping point has happened, and so it really is you know time is of the essence which is why we believe this very ambitious global prize is the only way forward .

Sir David Attenborough: I truly think that things are about to start to move and this sort of idea could be the spark which is really going to give it the lift and the impetus to develop into something huge. I'm sure that's what you want.

Prince William: People like you, David, who have done an enormous amount of work in concentrating people's minds on just how serious this problem is - you've done all the hard work and the heavy lifting, and I'm hoping this prize could really make a difference.

Sir David Attenborough: Well it's a great source of hope, and I hope it spreads around the world and you're inundated with wonderful suggestions.

Prince William: I hope so too.

“The business community has a vital role to play in the race to net zero, putting our collective scale behind solutions to the world’s biggest environmental challenges. The Earthshot Prize finalists put forward incredibly innovative ideas and, each year, we look forward to working with them to accelerate the difference they can make.”

Richard Houston

CEO of Deloitte UK and Deloitte North and South Europe (NSE)


Uniting for the Earth


The Prize is based around five goals, or “Earthshots” – to protect and restore nature, clean our air, revive our oceans, build a waste-free world and fix our climate. Every year until 2030, The Earthshot Prize Council will be awarding five winners, one in each category.

Each year, a diverse group of nominators from over 50 countries put forward trailblazing innovators and, as the Prize’s implementation partner, we’re proud to support the immense challenge of selecting game-changing solutions.

Since 2021, Deloitte experts from our Sustainability & Climate practice have supported The Earthshot Prize Council by screening nominations as part of an independent assessment, looking for outstanding solutions that excel in the rigorous screening process and have the potential to positively impact both communities and the natural world.



Scaling solutions for global impact


As a member of the Earthshot Prize Global Alliance – a community of businesses that support the winners and finalists – our people are making a significant impact in helping to scale solutions that benefit society.

“Our WorldClimate team facilitate connections, coordinating mentorship and the delivery of pro bono support for finalists and winners around the world, bringing Deloitte expertise to help develop and scale their ideas so they can have a real impact on the Earthshot themes," says Smruti Naik-Jones, chief sustainability officer of Deloitte in UK & NSE

In January 2023, we hosted the first Finalist Forum, welcoming all 15 Earthshot Prize finalists and representatives of the Global Alliance at our Deloitte campus in London. The event, which included a strategy workshop and networking opportunities, helped them make vital connections to support their solutions.


Deloitte teams around the world have worked with 11 winners and finalists to date. Here are just some of their stories.


Coral Vita – 2021 winner

The coral innovators, based at the Bahamas, built the world’s first land-based commercial coral farm to accelerate reef restoration. Read how our people have helped the impact-led start-up develop a game-changing solution.


SOLshare – 2021 finalist

By powering electric rickshaws with solar energy, SOLshare is reducing emissions and boosting incomes in Dhaka, Bangladesh. Here’s how our Deloitte UK teams supported its growth and the development of a more sustainable transport system.


Sanergy – 2021 finalist

A social enterprise in Nairobi, Kenya, Sanergy provides an innovative and sustainable end-to-end sanitation solution to improve public health and boost circularity. Read how our people in our UK and Kenya firms have worked together to help Sanergy increase its impact.

“For the third year running, we’ve been able to bring the full breadth of our expertise, from people who focus on oceans to those specialising in climate technology. The solutions we see are extraordinarily diverse, but they all have something in common – the potential to drive radical global change.”

Katherine Lampen

Deloitte’s UK Lead Partner for The Earthshot Prize


2022 winner Based in East London, Notpla is on a mission to replace plastic packaging with sustainable solutions, created from seaweed and plants, that disappear naturally. “Global awareness of the plastic problem has reached a record high and consumer businesses, from fashion to food, are searching for a true sustainable alternative," says Emily Cromwell, Deloitte climate change and sustainability lead for the consumer industry in the UK, and Notpla’s mentor. "Notpla has a real opportunity to change the packaging game for good. I want to support co-founders Pierre Paslier and Rodrigo García Gonzalez, and their team, so they can make change happen.”

Low Carbon Materials (LCM)

2022 finalist Concrete generates eight per cent of the world's carbon emissions, but UK-based LCM has created a sustainable alternative that could change construction forever. “Concrete is affordable, durable and easy to produce – and as urbanisation, infrastructure investment and economic development continues around the world, we urgently need alternatives to help decarbonise the built environment," adds David Tansley, Deloitte NSE board member, leader of infrastructure and transport regional growth in the UK, and LCM’s mentor. "Co-founder Natasha Boulding and her inspiring team of scientists bring not only great innovation in material technology, but a fresh and diverse perspective to the construction sector - and as their mentor, I want to help LCM get into the conversations that will help them demonstrate the application of their technology at scale.”

Urgency + optimism = action

The Earthshot Prize shines a light on the environmental issues that matter. Around the world, it inspires optimism, through stories of human ingenuity and the power of collective action to foster change – and we want to share this message.

We sat down with Hannah Jones, CEO of The Earthshot Prize, to discuss how urgency and optimism can drive climate action.

Business can play an important role in bringing ideas to life – and in making them lifechanging. We asked Rodrigo García Gonzalez, co-founder and co-CEO of Earthshot Prize winner Notpla, what it takes to turn an idea into a success.

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