Commenting on today’s ONS retail sales figures, Oliver Vernon-Harcourt, head of retail at Deloitte, said:
“Despite Black Friday not being captured in November’s figures, retail sales returned to positive territory, with consumers opting for earlier Christmas shopping to get ahead. This will be a boost for the retail sector, albeit slightly below expectations, with grocery and certain non-food retailers seeing their positive results offset by a slump to clothing and online sales.
“With costs expected to rise for retailers in the first half of 2025, they will have a successful Golden Quarter at the top of their wish lists. This may be delivered if consumers spend more this Christmas than in recent years, lifted by their more positive outlook on personal finances and attractive discounted offerings.”
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