I read this book when it first came out. Back then, the conversation about climate change was not mainstream and in part limited to climate action groups. But in innovation-based businesses, the idea of collaborative consumption as a way of consuming less, to help the environment, had some traction. The result, over 10 years later, is companies like OLIO, the food sharing app that recently raised $43m, and Rent the Runway, which has been valued at $750m. The reason this book still resonates is that we need to find climate-compatible businesses that enable people to still live their lives well. If gaining access to what we need is hindered, I doubt populations will change – willingly, meaningfully, sustainably - for good.