Tamara is a Manager in the Sports Business Group and leads our data and analytics offering for a range of sports organisations. Tamara works with clients to understand how they can best utilise data to underpin strategic business decisions and how data can be utilised to drive broader commercial revenue or increase participation. She helps clients develop long-lasting data strategies that enable broader business objectives.
Tamara is experienced across the sport industry, previously working at Sport England as Head of Partner Transformation she worked on future-proofing partners’ business models, leading a membership project to explore and advise on future membership models across National Governing Bodies. Tamara also supported partners with recognising commercial opportunities to provide additional revenue streams.