Sara is a mixed-method market research & insight professional with extensive experience in Consumer as well as B2B research across various industries, but most recently specialising in Consumer Technology. She spent 5 years agency-side, before moving client-side at smart home provider Hive, where she worked for 2 years.
Sara is currently leveraging this experience to enhance and optimise delivery of the Deloitte Consumer Tracker, of which she is the lead author, while also leading on the development of thought leadership publications on the retail and CPG industries.