Digital Consumer Trends: The UK cut

The Digital Consumer Trends Survey is a global report measuring consumer preferences and habits around digital products and services. Spanning over a decade, our research in this field has tracked consumer behaviours across the history of smart devices - from the early adoption of smart phones through to the growth of smart speakers and the introduction of 5G.

Over the past 13 years, the Digital Consumer Trends Survey* has become firmly established within the technology, media and telecoms industry as a measure of digital consumer preferences and behavioural changes. The 2022 data set includes approximately 36,150 respondents across 21 countries and 4 continents.