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2023 Global Automotive Consumer Study

EMEA Focus countries

Tracking consumer trends in the automotive industry

What consumer trends and disruptive technologies will have the most impact on the automotive industry in the coming year? For more than a decade, Deloitte has published data and insights in our Global Automotive Consumer Study that can help automotive companies overcome challenges to thrive. From September through October 2022, we surveyed more than 26,000 consumers in 24 countries to explore opinions regarding a variety of critical issues impacting the automotive sector, including consumer interest in electric vehicle (EV) adoption, brand perception, and deploying advanced technologies.

A global shift to electric vehicles revs up the future of mobility

Our 2023 Global Automotive Consumer Study: EMEA Focus report provides important insights from EMEA focus countries that can help companies prioritise and better position their business strategies and investments in the year ahead.

In this year’s study, four key trends emerged:

  1. The shift to EVs is happening, but is it moving fast enough in some markets
  2. An unintended benefit of the vehicle inventory crisis
  3. Dealers engender the most trust among consumers
  4. Subscriptions to connected vehicle services could be a challenge

Unlock value with key car buying trends from this year’s study

Electric vehicles

The shift to electrified vehicles is happening at very different speeds depending on the individual market. Though there is an inclination towards ICE in some EMEA markets, hybrid technology seems far more popular than battery electric vehicles (BEVs) at the moment. Despite the concerns over addressing climate change, the shift to EVs is primarily based on a strong consumer perception that it will substantially reduce vehicle operating costs.

With consumers willing to spend a significant amount of time at charging stations, service providers should focus on providing amenities such as Wi-Fi connectivity, beverages, and toilet facilities while their vehicle is charging at a public location.

Future vehicle intentions

Product quality is on top of mind for consumers while making a purchase decision. The current inventory crisis may be training consumers to expect longer wait times for delivery of a new vehicle.

Vehicle brand and service experience

Consumers across most markets trust the dealer where they originally acquired or normally service their vehicle, signaling the important role dealers play in maintaining customer relationships.


Mobility providers looking to offer subscription services for connected vehicle technologies may find it challenging as most consumers in EMEA would rather pay for these features either upfront as part of the vehicle purchase price or on a per use basis.

If you would like to discuss the insight and analysis in more detail please get in touch with any of the key contacts.

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