Resilient organisations thrive in the face of adversity by leveraging the competitive advantage of their core strengths, ensuring that future growth is meaningful and sustainable over time.
Sustainable growth comes from maintaining the core strengths of the organisation, while realigning them with changing customer needs to maintain their continuing relevance. Resilience in the face of adversity can often be a case of having the conviction to resist being distracted from what we do best, what we might call it our ‘core purpose’.
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