Deloitte Thailand Insights

Deloitte’s 2026 M&A Trends Survey reveals how organisations are pursuing growth through more strategic, disciplined deals, with AI, preparation and capability-led acquisitions shaping success in an increasingly complex market.

Explore how Energy, Resources & Industrials sectors must adapt to supply chain disruption, energy transition, and digital transformation. Discover why resilience, capital discipline, and infrastructure modernisation are now critical for long-term competitiveness.

AI agents are becoming your new customers. Is your CX ready? Learn how Hybrid-to-Hybrid CX redefines the customer experience for a world where humans and AI work side by side.

As AI takes a greater role in auditing, fraud grows more sophisticated by the day. Strong governance is essential to safeguarding audit quality and investor trust.

Are Thai banks truly unlocking AI's potential—or just running isolated projects? Despite heavy investment, most struggle to scale AI into real organisation value. The gap between ambition and results has never been more urgent to close.

Thailand’s 2023 economic recovery was downgraded to 1.9% by lower-than-expected demand and foreign tourism spending, subdued export, and delayed state budget planning. NESDC predicted that Thai economy would grow only 2.2-3.2% this year, mainly driven by the continuous expansion of domestic consumption and tourism sector. Still, the Thai economic recovery hinges on several key factors, including domestic uncertainties, sluggish growth abroad, potential disruptions from geopolitical tensions, and the burden of elevated household debt.

 Deloitte Thailand’s 5th year annual digital transformation report: A stabilization in digital implementation and an embrace of Generative AI for competitive edge.

Deloitte’s latest research finds that companies treating mergers and acquisitions (M&A) as a continuous strategic capability rather than a series of isolated deals are now outperforming their peers.

Consumers are sharpening their focus on value, not just price. Brands that succeed in offering “more-value-for-the-price” (MVP) are outperforming cheaper rivals and capturing market share. This shift presents both risks and opportunities for companies in Thailand and across the region.

AI has evolved into a key business tool, boosting efficiency and innovation. Thai fintechs use AI to approve loans for the unbanked by analyzing alternative data, increasing precision and inclusivity. This growth calls for strong governance to manage AI risks and ensure responsible use.

Consumer buying habits have evolved rapidly due to technology, info access, and many digital-physical touchpoints. Buyers explore social commerce, reviews, influencers, e-commerce, and telemedicine, especially for premium skincare, creating complex, autonomous journeys that reshape markets.

Deloitte’s 2025 Global Human Capital Trends puts people at the heart of progress with AI and sustainability. Insights from 13,000+ leaders globally reveal how leaders can turn uncertainty into opportunity by balancing stability, agility, control, and empowerment.

As Generative AI rapidly transforms the workplace, Gen Zs and Millennials are at the frontline of this revolution. Deloitte’s 2025 Gen Z and Millennial Survey reveals that a majority of global Gen Zs and Millennials are already integrating GenAI into their daily work.

Amid rapid AI and tech advances, cyber threats grow more complex. "A New Era of Cyber: Enhancing Business Value through Cybersecurity Integration" highlights the urgent need for organizations to build cyber maturity to protect against rising breaches and secure business value.

The Future of Automotive Hub in Thailand highlights Thailand’s pivotal role in the global shift towards electric vehicles, driven by environmental goals and EV technology advances, while navigating unique challenges and opportunities in Southeast Asia’s evolving automotive landscape.

There is ongoing debate regarding whether Thailand's economy in the “Year of the Snake" will face greater challenges than it did in the previous “Year of the Dragon”. Looking back to 1990, Thailand experienced the highest GDP growth rate in the ASEAN region at 11%, with an average GDP growth rate of 8.7% from 1990 to 1995, compared to ASEAN’s overall growth of 5.6%. However, following the Asian financial crisis, Thailand's economic growth began to decline and fell below that of several ASEAN countries. Over the past decade (2014 to 2023), Thailand's GDP grew by only 1.8%, whereas ASEAN's growth surpassed 3.7%.

Semiconductor sales are projected to increase significantly in 2025, primarily driven by substantial contributions from generative AI (GenAI) chips.

Thai Housing Market Faces Challenges, Future Trends to Monitor

The Thai economy in 2024 is still recovering slowly and growing below expectations. Tourism, which was a major driver of the Thai economy before the pandemic, is still a concern. One of the most important factors in the low economic growth is the household debt problem. However, Deloitte views that private consumption and tourism will remain the main engines for GDP growth in 2024. We expect that private investment will also play a greater role in supporting economic growth

Thailand’s Silver Economy - Trends and Opportunities

Automotive leaders' current focus on battery electric vehicles (BEVs) and hydrogen internal combustion engines (HICEVs) might seem like the main event. However, it's merely the opening act of a much grander arena: the fight against climate change. This narrative addresses the critical issue of greenhouse gas emissions from traditional internal combustion engines, recognizing that BEVs and HICEVs may be essential solutions for a broader transformation towards a sustainable transportation future.

The semiconductor industry is witnessing a surge in gen AI, which is playing an increasingly significant role in chip development. According to Deloitte 2024 global semiconductor industry outlook, Deloitte predicted in November 2023 that gen AI chip sales would reach a staggering $50 billion by 2024 and is expected to account for about 8.5% of sales. This growth is fueled by advancements across several key chip technologies, including logic processors built on cutting-edge nodes, high-bandwidth memory (HBM3), advanced 2.5D packaging, and advanced connectivity chips.

2023 Semiconductor Outlook

The metaverse, the next evolution in technology and social interaction, is a hot topic of discussion in technology circles, and a growing number of consumers and consumer brands are getting on board.