Thailand Digital Transformation Survey 2026

Since 2020, Deloitte Thailand's Digital Transformation Survey has provided an annual perspective on the progress of digital transformation across organisations in Thailand. This year's edition focuses on Enterprise AI, examining how organisations are moving beyond digital transformation to harness AI for business value.

Based on a survey of business leaders across six industries, conducted between January and May 2026, and complemented by in-depth executive interviews, the report reveals a pivotal moment in Thailand's digital transformation journey. While digital maturity continues to improve, many organisations are still struggling to translate AI ambition into enterprise-wide impact.

The findings show significant progress in digital transformation, with the proportion of organisations in the "Becoming Digital" stage increasing from 28% to 42% in just one year. AI adoption has also accelerated, with 61% of organisations now implementing AI. However, only 19% have successfully scaled AI across the enterprise, while 81% remain in the pilot or experimentation stage.

The report also highlights that many organisations continue to approach AI primarily as a technology initiative rather than a business transformation. Key barriers include shortages of AI talent and technical skills, challenges in identifying high-value use cases, and limitations in data readiness and AI infrastructure.

These findings underscore a critical turning point for Thai organisations. Unlocking the full potential of AI requires more than technology investment—it demands strong leadership, effective governance, skilled talent, and robust data foundations to embed AI across the enterprise and create sustainable business value.