Our Digital Strategy practice helps executives understand, envision and articulate digital as a business strategy and implement it across the enterprise, using a road map that delivers on the brand promise across channels, with clear ownership and accountability. Deloitte was recently named a global Kennedy Vanguard Leader in Digital Strategy Consulting, based on capabilities.

​Our services span client capability areas and customer engagement channels to drive digital transformations.

Capabilities-based services include:

• Digital strategy and transformation
• Customer analytics and insights
• Digital innovation
• Digital sales
• Digital marketing and customer engagement

Channel-based services include:

• Omni-channel strategy
• Web strategy
• Mobile strategy
• Social strategy
• Customer service

• Aligning digital strategy with corporate strategy to increase the return on digital investments
• Connecting and analysing customer data for new insights to increase sales, customer loyalty and customer experience while reducing cost-to-serve
• Infusing products and services with digitally enabled features to transform and improve the customer experience and increase product or service value
• Enabling a digital sales force that can lead to high-impact selling experiences and offer new channels for low-touch transactions
• Engaging customers across traditional and digital channels with a consistent brand to improve return on marketing investment
• Leveraging digital channels and tools for efficient, low-cost service that enriches the overall customer experience
• Breaking down silos and empowering the organisation to deliver an omni-channel brand experience

Engage leadership. Digital strategy is a CEO agenda item, often led by a chief digital officer.

Embark on journey thinking. Companies should look at everything through the customers’ eyes and how they interact with the brand across all channels.

Build digital capabilities. Effective digital strategy is less about making one big bet and more about co-ordinating and integrating many small bets that connect to build “platforms.”

Drive integration. Align processes and people to eliminate silos and increase access to and use of “intuitive” information.

Focus on speed and momentum. Early successes build momentum and secure the buy-in needed for later-stage investments.

Source: Kennedy Consulting Research & Advisory; Digital Strategy Consulting; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC. Reproduced under license.