Martijn has been working side-by-side with clients for over a decade to help them define their strategic choices and translate these choices into actionable plans. He focuses on consumer-facing companies – brands you come across on a day-to-day basis.
Martijn helps these clients solve their most pressing commercial challenges and leverage the power of analytics and digital technologies to help address these challenges. Examples include defining customer segmentations, understanding how to best serve customers while guarding profitability, formulating a vision on the role of digital technologies within a company and designing the operating model for commercial functions.
He firmly believes in unlocking the potential of each individual and as such strives to emphasize learning and development, both in project work as well as through formal L&D activities.