Joep Ruiter is manager at Deloitte Consulting and works in the Customer Solutions service line of Deloitte’s Digital practice in the Netherlands. He primarily works in the consumer business industry. Joep has 9 years of experience in large CRM transformations, primarily on the Salesforce platform. Working for companies like PostNL, Scandinavian Tobacco Group, Merck Animal Health and Canon provided him with a solid background in CRM processes, CRM systems and project methodologies across industries.