If we have selected the wrong experience for you, please change it above.
Summary
- Orange Capital Partners (OCP), a real estate investment and asset management firm, transformed its asset management operations after setting an ambitious goal to scale significantly. However, the traditional, fragmented operating model was ill-equipped to support this level of expansion.
- OCP partnered with Deloitte to develop LIVIA, a centralised platform that shifted their focus from investors to a scalable tenancy-centric model. The LIVIA platform, implemented and operated by Deloitte, is a pan-European housing management system that turns scattered homes into one intelligent operating company.
- The partnership extends beyond implementation, with Deloitte operating the platform to allow OCP to focus on its core property business.
- Since going live with LIVIA, OCP has achieved measurable results: automation has increased to 70%, more than 20 legacy systems have been removed, and customer self-service rates have risen to 40%.
The situation
Five years ago, OCP created a growth plan to scale to €50 billion in assets under management. To achieve this ambitious growth, the LIVIA project came to fruition.
To illustrate the scale of OCP’s current operations, Mats Klein, Director at OCP, says, ‘Orange Capital Partners (OCP) is a real estate investment and asset management company, headquartered in Amsterdam with offices in Dublin, Copenhagen and Helsinki. Since its establishment in 2014, we invest money on behalf of sovereign wealth funds, family banks and international pension funds. Currently, OCP manages 25,000 residential units (€5 billion) and around €1 billion in retail assets.’
Supporting Orange Capital Partners' growth journey
The challenge
The real estate sector is highly traditional, especially at the institutional level where OCP operates. Its conventional operating model consists of many different property managers using multiple systems, focused on the investor rather than the tenant. For Mats Klein, this scattered, business-focused model wasn’t the answer for growth. OCP needed a platform that could scale with the company and that was completely focused on its customer: the tenant.
OCP switched from the business-to-business (B2B) operating model to one focused on the consumer (B2C). They had to completely reinvent their operations. This proved challenging.
As Viona Borreman, Audit Partner at Deloitte, points out, ‘When we first engaged with OCP, it was clear they had ambitious growth plans. They needed a platform that could handle complexity at scale, across multiple markets, multiple asset classes, multiple stakeholders. But this simply was non-existing.’
OCP turned to technology - and the right technology partner - to make it happen.
‘When we first engaged with OCP, it was clear they had ambitious growth plans. They needed a platform that could handle complexity at scale, across multiple markets, multiple asset classes, multiple stakeholders. But this simply was non-existing.’
– Viona Borreman, Audit Partner at Deloitte.
Impact
automation score improvement
legacy systems eliminated
self-service rate
‘Most importantly, it’s built to scale. As OCP expands into new markets, LIVIA follows.’
– Eustache Bountzoukos, Director Sales Transformation at Deloitte Digital
‘Deloitte didn’t just help us build a scalable platform. They gave us a partner who understands our business, our ambitions, and our markets. That’s made all the difference.’
– Mats Klein, Director at OCP
The solution
Enter LIVIA.
‘LIVIA is OCP’s pan-European housing company for residential real estate. [OCP] completely reorganised their asset management setup and moved from a B2B set-up, focused on their investors, towards a typical B2C set-up, focused on their customer, the tenant Together with OCP, we designed an IT tech stack similar to any other innovative B2C company, giving them complete visibility across their entire portfolio, in real time. […] Most importantly, it’s built to scale. As OCP expands into new markets, LIVIA follows,’ explains Eustache Bountzoukos, Director Sales Transformation at Deloitte Digital.
By partnering with Deloitte, OCP developed a fully integrated technology stack built on leading IT systems. The result is a unique setup designed to change the way OCP manages its assets, connects its teams with its tenants and scales its operations.
It’s not all about technology. The right partner was equally, if not more, crucial. As Eustache explains, ‘What makes this different is that we didn’t just build it and hand it over. We operate it. We maintain it. We evolve it. OCP can focus on its real estate business while we as the Deloitte team take care of the technology.’
For Mats from OCP, ‘Deloitte didn’t just help us build a scalable platform. They gave us a partner who understands our business, our ambitions, and our markets. That’s made all the difference.’
How has this impacted OCP’s business? In short, according to OCP: ‘LIVIA is live and the transformation has been remarkable.’
Mats continues, ‘Our automation score went up to 70% because we are streamlining and automating our core business processes. We eliminated over 20 legacy systems resulting in one single source of truth. And, because everything is now integrated, the is able to help themselves with the help of AI, which brought our self-service rate to 40%.
Now that we have a direct relationship with our tenants, we are able to discover their needs. We built a proposition around this. We are also selling energy, internet, insurance, and furniture to our tenants, generating additional income. For us, the most important thing is that we have all these insights to see where we can make the right improvements.’
What's next?
OCP’s success with LIVIA has opened doors for expansion into new markets across Europe. Despite each country bringing different regulations, ways of doing business, or customer expectations, 80% of OCP’s key business processes remain similar. LIVIA’s setup was designed to be scalable, with only 20% of the setup needing to be adapted to local alterations. Mats elaborated on LIVIA’s adaptability: ‘[Adapting to local needs is] where LIVIA’s flexibility really matters. The tech foundation that we set and the partner that we selected in order to scale up our operations, will help us in reaching our €50 billion goal.’
On the technology side, LIVIA’s next step is to be even more AI-driven. ‘There’s no real housing brand in Europe yet. LIVIA is going to be that brand,’ says Eustache, ‘AI is one of the great examples where our setup stands out versus peers in the market because we were able to build the setup from scratch and prepare ourselves for the AI wave. And this is exactly where it gets interesting.
Imagine knowing which properties in your portfolio are at risk, before a problem occurs. Or having AI-powered insights that help you optimise your asset performance across markets. That’s exactly what AI can do and where we’re heading with LIVIA. OCP isn’t just modernising their systems, it is positioning itself as a technology leader in the real estate sector. We as Deloitte are their partner in that journey: from implementation, to operation, to innovation’.
