If you handle your data accurately, you can serve your customers better and you are in a better position to decide about new revenue streams and business models. On top of that, it will also enhance your reputation: it can position you in the marketplace as a transparant responsible company that uses customer data properly.
The road towards becoming more insight driven, however, presents many different challenges as it moves through your organisation. Your data and technology governance and management are affected by the preparation for General Data Protection Regulation on the one hand, and on the other by the business department that wants to aggregate, segment, and categorise data for analysis and reporting.
So how to manage your technology and data frameworks properly and transform them into frameworks that help you power your performance?