Beyond strategy, the top-line of a business is dependant on the right execution. Unleashing the true value on offer from the right combination of products, customers and how a business approaches them can drive a step change in the financial performance of a company.
Building on the wider business strategy, how a company goes to market and what it takes with it, is crucial to a company’s success. And then identifying the need to address organisational, technological or digital gaps and having the ability to take action will see you build the engine for growth you want.
How we can help
With strict focus on items that directly drive value, our approach to revenue and margin enhancement covers:
Product range: Identification of the most profitable sales mix, with a category strategy to match
Pricing: Acknowledging a customer’s willing to pay, a prioritisation of customers, products, based on the pricing opportunity
Churn and loyalty: Analysis of value-orientated KPIs to retain customers, reduce churn and increase loyalty and share of wallet
Marketing effectiveness: Improving spend efficacy and ROI, drive market share and share of wallet, with clear control of performance and KPIs
Salesforce effectiveness: Identifying the right customers, tailoring the sales effort, incentives and performance measures